SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Price and in-store promotions in an emerging market
16 references·0 citing·50 second hop
Price and in-store promotions in an emerging market (2018)Price and in-store promotions in an emerg…Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices (2011)Impact of Emerging Markets on…The Role of Customer Gratitude in Relationship Marketing (2009)The Role of Customer Gratitud…Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase (2009)Does In-Store Marketing Work?…Strategic Brand Management (2007)Strategic Brand ManagementMarketing renaissance: How research in emerging markets advances marketing science and practice (2006)Marketing renaissance: How re…Fortune at the bottom of the pyramid, the: eradicating poverty through profits (2006)Fortune at the bottom of the …Financial development and dynamic investment behavior: Evidence from panel VAR (2006)Financial development and dyn…Drivers of Brand Extension Success (2006)Drivers of Brand Extension Su…New Empirical Generalizations on the Determinants of Price Elasticity (2005)New Empirical Generalizations…The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity (2002)The Long-Term Effects of Pric…Threats to the External Validity of Brand Extension Research (2001)Threats to the External Valid…The Category-Demand Effects of Price Promotions (2001)The Category-Demand Effects o…Managing Advertising and Promotion for Long-Run Profitability (1999)Managing Advertising and Prom…The Persistence of Marketing Effects on Sales (1995)The Persistence of Marketing …How Promotions Work (1995)How Promotions WorkImpact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Adoption of Internet banking by Australian consumers: an empirical investigation (1999)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Financing Constraints and Corporate Investment (1987)Financing Constraints and Corporate Investment (1988)Another look at the instrumental variable estimation of error-components models (1995)Estimation of Panel Vector Autoregression in Stata (2016)Economic growth, CO2 emissions and energy consumption: What causes what and where? (2018)Impact of renewable energy consumption and financial development on CO2 emissions and economic growth in the MENA region: A panel vector autoregressive (PVAR) analysis (2019)Institutions, Institutional Change and Economic Performance (1991)Law and Finance (1998)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Responsible tourism management: The missing link between business owners' attitudes and behaviour in the Cape Town tourism industry (2009)Generating global brand equity through corporate social responsibility to key stakeholders (2012)Local Residents’ Attitude toward Sustainable Rural Tourism Development (2016)A resource‐based view of the firm (1984)Serving the world's poor, profitably. (2002)Leveraging Digital Technologies: How Information Quality Leads to Localized Capabilities and Customer Service Performance1 (2013)Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation (2016)Culture's Consequences (2018)Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage (2019)Prospect theory: An analysis of decision under risk (1988)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009)Salience and Consumer Choice (2013)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The role of self-determination theory in marketing science: An integrative review and agenda for research (2018)Predictive model assessment in PLS-SEM: guidelines for using PLSpredict (2019)Live streaming commerce from the sellers’ perspective: implications for online relationship marketing (2020)On the Evaluation of Structural Equation Models (1988)Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)Gender Dimensions of Brand Personality (2009)Reflections on customer-based brand equity: perspectives, progress, and priorities (2016)Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries (2020)The Price Knowledge and Search of Supermarket Shoppers (1990)Handbook of consumer behavior (1991)Impulse buying: Modeling its precursors (1998)Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR (2011)Branding the brain: A critical review and outlook (2012)Attention and choice: A review on eye movements in decision making (2013)A typology of social entrepreneurs: Motives, search processes and ethical challenges (2008)Business models for sustainable innovation: state-of-the-art and steps towards a research agenda (2012)The Circular Economy – A new sustainability paradigm? (2016)Customer-based brand equity for a destination (2007)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)
this work references cited by second hop

References

  • 2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits2,171 cited
  • 2006Financial development and dynamic investment behavior: Evidence from panel VAR1,790 cited
  • 2007Strategic Brand Management1,706 cited
  • 2011Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices1,074 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 2009The Role of Customer Gratitude in Relationship Marketing912 cited
  • 2006Marketing renaissance: How research in emerging markets advances marketing science and practice858 cited
  • 2009Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase816 cited
  • 2006Drivers of Brand Extension Success667 cited
  • 1995How Promotions Work655 cited
  • 2001The Category-Demand Effects of Price Promotions534 cited
  • 1995The Persistence of Marketing Effects on Sales456 cited
  • 2002The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity445 cited
  • 2005New Empirical Generalizations on the Determinants of Price Elasticity439 cited
  • 1999Managing Advertising and Promotion for Long-Run Profitability

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

406 cited
  • 2001Threats to the External Validity of Brand Extension Research397 cited
  • Cited by

    No citing works inside the corpus for this window.