References

• 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
• 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
• 1997Dimensions of Brand Personality5,056 cited
• 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
• 1997Dimensions of Brand Personality4,046 cited
• 1999Experiential Marketing2,989 cited
• 2012The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty949 cited
• 2011The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands541 cited
• 2003A Customer Loyalty Model for E-Service Context.407 cited
• 2002Product-class effects on brand commitment and brand outcomes: The role of brand trust and brand affect397 cited
• 2005Trust‐based commitment: multidimensional consumer‐brand relationships381 cited
• 2012The Effect of Brand Satisfaction, Trust and Brand Commitment on Loyalty and Repurchase Intentions279 cited
• 2008Online satisfaction, trust and loyalty, and the impact of the offline parent brand212 cited
• 2009The Moderating Effects of Involvement on the Relationships between Satisfaction, Trust and Commitment in e-Banking