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Editors’ letter: New research and opportunities in public relations and visual communication
16 references·3 citing·48 second hop
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References

  • 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 1992Putting the fear back into fear appeals: The extended parallel process model3,868 cited
  • 2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing2,059 cited
  • 2009Engaging stakeholders through social networking: How nonprofit organizations are using Facebook1,127 cited
  • 2014Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction971 cited
  • 2006Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages731 cited
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  • 2011Interactive Digital Advertising vs. Virtual Brand Community294 cited
  • 2011Does perceived consumer fit matter in corporate social responsibility issues?258 cited
  • 2017Social Media and Crisis Communication213 cited
  • 2016Social media for public relations: Lessons from four effective cases159 cited
  • 2017Is a picture worth a thousand words? The effects of maps and warning messages on how publics respond to disaster information

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112 cited
  • 2011How European PR practitioners handle digital and social media103 cited
  • 2014A Content Analysis of Visual Cancer Information: Prevalence and Use of Photographs and Illustrations in Printed Health Materials56 cited
  • Cited by

    • 2021Effectiveness of persuasive frames in advocacy videos17 cited
    • 2024When controversy meets controversy, what do you see? Understanding the visual communication of cannabis companies’ corporate social advocacy on Instagram16 cited
    • 2021Informing the public matters: A field experiment during an ongoing health crisis in Belgium16 cited