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Green Awareness, Brand Image dan Niat Pembelian
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Green Awareness, Brand Image dan Niat Pembelian (2017)Green Awareness, Brand Image dan Niat Pem…Measuring brand image using a cognitive approach: Representing brands as a network in the Turkish airline industry (2017)Measuring brand image using a…Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)Green purchasing behaviour: A…Green Brand Image Relation Model, Green Awareness, Green Advertisement, and Ecological Knowledge as Competitive Advantage in Improving Green Purchase Intention and Green Purchase Behavior on Creative Industry Products (2017)Green Brand Image Relation Mo…Modeling the Effects of Green Advertising on Brand Image: Investigating the Moderating Effects of Product Involvement Using Structural Equation (2015)Modeling the Effects of Green…Green brand awareness and customer purchase intention (2015)Green brand awareness and cus…Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Factors Affecting Green Purch…Linking Environmental Awareness and Perceived Brand Eco-friendliness to Brand Trust and Purchase Intention (2014)Linking Environmental Awarene…Green Consumption Behavior Antecedents: Environmental Concern, Knowledge, and Beliefs (2014)Green Consumption Behavior An…An Empirical Study about Green Purchase Intentions (2014)An Empirical Study about Gree…Green awareness effects on consumers' purchasing decision: Some insights from Malaysia (2013)Green awareness effects on co…The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation (2011)The Influence of Corporate En…The evolving brand logic: a service-dominant logic perspective (2009)The evolving brand logic: a s…Sustainable consumption: green consumer behaviour when purchasing products (2009)Sustainable consumption: gree…The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions (2008)The relationships among overa…The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective (2005)The influence of brand image …Absorption: Nature, assessment, and correlates. 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References

  • 2009Sustainable consumption: green consumer behaviour when purchasing products1,614 cited
  • 2015Factors Affecting Green Purchase Behaviour and Future Research Directions1,513 cited
  • 2011The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation1,148 cited
  • 2005The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective903 cited
  • 2009The evolving brand logic: a service-dominant logic perspective881 cited
  • 2017Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers846 cited
  • 2008The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions774 cited
  • 2014Green Consumption Behavior Antecedents: Environmental Concern, Knowledge, and Beliefs544 cited
  • 1990Absorption: Nature, assessment, and correlates.353 cited
  • 2013Green awareness effects on consumers' purchasing decision: Some insights from Malaysia188 cited
  • 2014An Empirical Study about Green Purchase Intentions97 cited
  • 2015Modeling the Effects of Green Advertising on Brand Image: Investigating the Moderating Effects of Product Involvement Using Structural Equation86 cited
  • 2014Linking Environmental Awareness and Perceived Brand Eco-friendliness to Brand Trust and Purchase Intention83 cited

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  • 2017Green Brand Image Relation Model, Green Awareness, Green Advertisement, and Ecological Knowledge as Competitive Advantage in Improving Green Purchase Intention and Green Purchase Behavior on Creative Industry Products77 cited
  • 2017Measuring brand image using a cognitive approach: Representing brands as a network in the Turkish airline industry42 cited
  • 2015Green brand awareness and customer purchase intention32 cited
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