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Extending the Boundaries of Corporate Branding: An Exploratory Study of the Influence of Brand Familiarity in Recruitment Practices Through Social Media by B2B Firms
16 references·1 citing·53 second hop
Extending the Boundaries of Corporate Branding: An Exploratory Study of the Influence of Brand Familiarity in Recruitment Practices Through Social Media by B2B Firms (2018)Extending the Boundaries of Corporate Bra…Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Social Media Brand Community …Customer engagement, buyer‐seller relationships, and social media (2012)Customer engagement, buyer‐se…Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011)Usage, barriers and measureme…Reinventing Marketing to Manage the Environmental Imperative (2011)Reinventing Marketing to Mana…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…How Brand Community Practices Create Value (2009)How Brand Community Practices…Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Effects of Word-of-Mouth vers…Handbook of consumer psychology (2008)Handbook of consumer psycholo…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…A theory of international new ventures: a decade of research (2004)A theory of international new…Corporate branding and corporate brand performance (2001)Corporate branding and corpor…The employer brand (1996)The employer brandWHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)WHAT'S IN A NAME? REPUTATION …Social Ties and Word-of-Mouth Referral Behavior (1987)Social Ties and Word-of-Mouth…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Social psychology. (1952)Social psychology.Applicant reactions to social media assessment: A review and conceptual framework (2021)Applicant reactions to social…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)The Nature of the Firm (1937)The Economic Institutions of Capitalism (1987)The Commitment-Trust Theory of Relationship Marketing (1994)Social media competitive analysis and text mining: A case study in the pizza industry (2013)A Generalized Multidimensional Scale for Measuring Customer Engagement (2014)Social media engagement behaviour: a uses and gratifications perspective (2015)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Brands in the Social Media Environment (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Investigating Causal Relations by Econometric Models and Cross-spectral Methods (1969)Time Series Analysis: Forecasting and Control (1977)Macroeconomics and Reality (1980)Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Word of mouth and interpersonal communication: A review and directions for future research (2014)The future of social media in marketing (2019)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Social media? Get serious! Understanding the functional building blocks of social media (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The sharing economy: Why people participate in collaborative consumption (2015)Situated Learning (1991)Situated Learning: Legitimate Peripheral Participation. (1994)Evolving to a New Dominant Logic for Marketing (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Judgment under Uncertainty: Heuristics and Biases (1974)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Corporate Social and Financial Performance: A Meta-Analysis (2003)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Prospect Theory: An Analysis of Decision under Risk (1979)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Customer engagement with tourism social media brands (2016)Advances in Social Media Research: Past, Present and Future (2017)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)A Social Identity Model of Deindividuation Phenomena (1995)Party Over Policy: The Dominating Impact of Group Influence on Political Beliefs. (2003)Attitudes and Persuasion (2005)
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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.5,424 cited
  • 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site2,453 cited
  • 2009How Brand Community Practices Create Value2,441 cited
  • 1987Social Ties and Word-of-Mouth Referral Behavior2,389 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1952Social psychology.1,392 cited
  • 2012Customer engagement, buyer‐seller relationships, and social media1,388 cited
  • 2013Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content1,350 cited
  • 1996The employer brand1,246 cited
  • 2008Handbook of consumer psychology1,195 cited
  • 2011Reinventing Marketing to Manage the Environmental Imperative1,024 cited
  • 2011Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands1,004 cited
  • 2004A theory of international new ventures: a decade of research

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940 cited
  • 2001Corporate branding and corporate brand performance897 cited
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    • 2021Applicant reactions to social media assessment: A review and conceptual framework15 cited