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How citizen influencers persuade their followers

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References

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1967Role of Product-Related Conversations in the Diffusion of a New Product1,809 cited
2001Internet forums as influential sources of consumer information

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1,745 cited

1999Celebrity Endorsement: A Literature Review1,734 cited

2012The impact of electronic word-of-mouth communication: A literature analysis and integrative model1,711 cited

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