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The paradox of odd-even price in fashion luxury sector: Empirical evidence from an international direct observation of luxury stores
16 references·0 citing·37 second hop
The paradox of odd-even price in fashion luxury sector: Empirical evidence from an international direct observation of luxury stores (2018)The paradox of odd-even price in fashion …Distinction: A Social Critique of the Judgement of Taste* (2018)Distinction: A Social Critiqu…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …The luxury strategy: break the rules of marketing to build luxury brands (2013)The luxury strategy: break th…Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior (2011)Between the mass and the clas…Value‐based segmentation of luxury consumption behavior (2009)Value‐based segmentation of l…The Theory of the Leisure Class (2009)The Theory of the Leisure Cla…The specificity of luxury management: Turning marketing upside down (2009)The specificity of luxury man…Luxury brand marketing – The experience is everything! (2009)Luxury brand marketing – The …Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework (2007)Measuring Consumers' Luxury V…The mass marketing of luxury (1998)The mass marketing of luxuryMethodological issues in cross‐cultural marketing research (1996)Methodological issues in cros…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…European Journal of Marketing (1993)European Journal of MarketingDistinction: A Social Critique of the Judgement of Taste. (1985)Distinction: A Social Critiqu…International Marketing Research (1984)International Marketing Resea…Implications of Commodity Theory for Value Change (1968)Implications of Commodity The…The Gift: The Form and Reason for Exchange in Archaic Societies. (1992)The New Strategic Brand Management (2004)Fashion brands: branding style from Armani to Zara (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)‘Masstige’ marketing: A review, synthesis and research agenda (2019)Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing (2019)A Theory of Social Comparison Processes (1954)Possessions and the Extended Self (1988)The differential roles of brand credibility and brand prestige in consumer brand choice (2010)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Advances in Consumer Research (2025)The Market Valuation of Internet Channel Additions (2002)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Digital marketing: A framework, review and research agenda (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Digital transformation: A multidisciplinary reflection and research agenda (2019)Talking science: language, learning, and values (1991)What Is Agency? (1998)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Comparing the importance of luxury value perceptions in cross-national contexts (2011)Retail Luxury Strategy: Assembling Charisma through Art and Magic (2011)Understanding luxury consumption in China: Consumer perceptions of best-known brands (2011)The Effects of Supplier Fairness on Vulnerable Resellers (1995)Response Styles in Marketing Research: A Cross-National Investigation (2001)Research Methods in Business Studies (2020)The anatomy of the luxury fashion brand (2009)How Online Product Reviews Affect Retail Sales: A Meta-analysis (2014)What is a luxury brand? A new definition and review of the literature (2017)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Frustration and aggression. (1939)Generalized expectancies for internal versus external control of reinforcement. (1966)Staged Authenticity: Arrangements of Social Space in Tourist Settings (1973)Notes on the theory of the actor-network: Ordering, strategy, and heterogeneity (1992)Consumption and Theories of Practice (2005)The Ethics of AI Ethics: An Evaluation of Guidelines (2020)
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References

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  • 1985Distinction: A Social Critique of the Judgement of Taste.14,107 cited
  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 2009The Theory of the Leisure Class5,281 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 2009Value‐based segmentation of luxury consumption behavior1,104 cited
  • 1984International Marketing Research982 cited
  • 2013The luxury strategy: break the rules of marketing to build luxury brands737 cited
  • 2009The specificity of luxury management: Turning marketing upside down644 cited
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  • 1993European Journal of Marketing602 cited
  • 1968Implications of Commodity Theory for Value Change592 cited
  • 2009Luxury brand marketing – The experience is everything!568 cited
  • 2011Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior523 cited
  • 2007Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework516 cited
  • 1996Methodological issues in cross‐cultural marketing research

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