References

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• 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
• 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
• 1999Whence Consumer Loyalty?4,891 cited
• 2010Translation, adaptation and validation of instruments or scales for use in cross‐cultural health care research: a clear and user‐friendly guideline3,310 cited
• 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
• 2001The myth of the ethical consumer – do ethics matter in purchase behaviour?1,653 cited
• 2005The effects of corporate social responsibility and price on consumer responses1,250 cited
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• 2008Co-creating brands: Diagnosing and designing the relationship experience696 cited
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• 2003Product involvement/brand loyalty: is there a link?384 cited
• 2012Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty322 cited
• 2006Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience