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MARKA TUTUMU İLE İMAJININ MARKA DEĞERİ VE GÜVENİ YARATILMASINDAKİ ROLÜ, TÜKETİCİNİN SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİLERİ
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MARKA TUTUMU İLE İMAJININ MARKA DEĞERİ VE GÜVENİ YARATILMASINDAKİ ROLÜ, TÜKETİCİNİN SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİLERİ (2018)MARKA TUTUMU İLE İMAJININ MARKA DEĞERİ VE…The impact of brand equity on brand preference and purchase intentions in the service industries (2009)The impact of brand equity on…Consumer‐based brand equity and country‐of‐origin relationships (2006)Consumer‐based brand equity a…The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market (2005)The analysis of antecedents o…Consumer‐based brand equity: improving the measurement – empirical evidence (2005)Consumer‐based brand equity: …The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)The four levels of loyalty an…Factors influencing consumer perceptions of brand trust online (2004)Factors influencing consumer …Do brand personality scales really measure brand personality? (2003)Do brand personality scales r…Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Trust, Value, and Lo…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Brand trust in the context of consumer loyalty (2001)Brand trust in the context of…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Consumers' Trust in a Brand and the Link to Brand Loyalty (1999)Consumers' Trust in a Brand a…Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach (1998)Consumer Processing of Produc…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYA Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations1,895 cited
  • 2004The four levels of loyalty and the pivotal role of trust: a study of online service dynamics1,424 cited
  • 2001Brand trust in the context of consumer loyalty1,340 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 2005Consumer‐based brand equity: improving the measurement – empirical evidence1,034 cited
  • 2005The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market802 cited
  • 2003Do brand personality scales really measure brand personality?755 cited
  • 1999Consumers' Trust in a Brand and the Link to Brand Loyalty679 cited
  • 1998Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach502 cited
  • 2004Factors influencing consumer perceptions of brand trust online445 cited

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2006
Consumer‐based brand equity and country‐of‐origin relationships
419 cited
  • 2009The impact of brand equity on brand preference and purchase intentions in the service industries366 cited
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