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Interactive Network Branding

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References

1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
1994Organizational Images and Member Identification4,912 cited
2004TAKING STOCK OF NETWORKS AND ORGANIZATIONS: A MULTILEVEL PERSPECTIVE.2,505 cited
1994Dyadic Business Relationships within a Business Network Context2,371 cited
1996Identity, Image, and Issue Interpretation: Sensemaking During Strategic Change in Academia1,805 cited
2000Organizational Identity, Image, and Adaptive Instability1,726 cited
1997Relations between organizational culture, identity and image1,239 cited
2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog1,108 cited
2006Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology960 cited
2001Corporate reputation: seeking a definition911 cited
2003Corporate brands: what are they? What of them?860 cited
2003Bringing the corporation into corporate branding796 cited
1995Corporate Branding and Connoisseurship547 cited
2003Core value‐based corporate brand building456 cited
2002Branding importance in business-to-business markets

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442 cited

2003Revealing the Corporation442 cited

Cited by

2024Unpacking brand co-creation: a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis13 cited
2021What Semiotic Values Do Cosmetics Consumers Consume?: Analysis of Cosmetic Brand Reputation and Brand Selection Attributes Using Text Mining13 cited