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A clustered-based segmentation of beer consumers: from “beer lovers” to “beer to fuddle”
12 references·13 citing·46 second hop
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this work references cited by second hop

References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1995Measuring customer‐based brand equity1,388 cited
  • 2003Developing and validating measures of facets of customer-based brand equity1,320 cited
  • 2005Consumer‐based brand equity: improving the measurement – empirical evidence1,034 cited
  • 1998A model of consumer perceptions and store loyalty intentions for a supermarket retailer880 cited
  • 1964Influence of Beer Brand Identification on Taste Perception497 cited
  • 1987Anthropology And Alcohol Studies: Current Issues147 cited
  • 2006Consumers' expectations of food and alcohol pairing93 cited

Cited by

  • 2023The Value of Craft Beer Styles: Evidence from the Italian Market23 cited
  • 2020Understanding the behavior of beer consumers22 cited
  • 2024Fruitful Brewing: Exploring Consumers’ and Producers’ Attitudes towards Beer Produced with Local Fruit and Agroindustrial By-Products

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13 cited
  • 2023Influence of consumption experience on the behavior of craft beer consumers: beginner and experienced consumers12 cited
  • 2022Specialty beers market: a comparative study of producers and consumers behavior12 cited
  • 2023The role of social group influences when intending to purchase premium alcohol12 cited
  • 2021Factors influencing consumer behaviour in the beer market in the Czech Republic12 cited
  • 2023Craft beer preferences among digitarians in Italy11 cited
  • 2024Analysis of Italian craft beer consumers: preferences and purchasing behaviour10 cited
  • 2022Craft beer revolution: formation of a new segment in Slovakia4 cited
  • 2025Experience, Price, and Loyalty: A Comparative Analysis of Wine and Beer in Baja California, Mexico3 cited
  • 2025Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language1 cited
  • 2025Tapping into Florida's Craft Beer Market: A Brewer's Guide to Consumer Purchasing and Consumption Habits in the Sunshine State0 cited