SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The marketing analytics orientation (MAO) of firms: identifying factors that create highly analytical marketing practices
16 references·1 citing·41 second hop
The marketing analytics orientation (MAO) of firms: identifying factors that create highly analytical marketing practices (2018)The marketing analytics orientation (MAO)…The Delphi Technique: Making Sense of Consensus (2020)The Delphi Technique: Making …Assessing unidimensionality: A comparison of Rasch Modeling, Parallel Analysis, and TETRAD (2020)Assessing unidimensionality: …Marketing Analytics for Data-Rich Environments (2016)Marketing Analytics for Data-…Corporate sustainability and organizational culture (2009)Corporate sustainability and …Interaction Orientation and Firm Performance (2008)Interaction Orientation and F…Competing on analytics. (2006)Competing on analytics.Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications (2002)Market Orientation and Altern…The Antecedents and Consequences of Customer-Centric Marketing (2000)The Antecedents and Consequen…Managing the Environmental Change Process: Barriers and Opportunities (1994)Managing the Environmental Ch…MARKOR: A Measure of Market Orientation (1993)MARKOR: A Measure of Market O…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Designing Qualitative Research (1990)Designing Qualitative ResearchDesigning qualitative research (1989)Designing qualitative researchMarketing 4.0 analytics in the B2B sector: a state-of-the-art review and integrated framework (2023)Marketing 4.0 analytics in th…Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Strategic management a stakeholder approach (2010)A Holistic Perspective on Corporate Sustainability Drivers (2013)Exploring the integration of corporate sustainability into strategic management: a literature review (2015)The impact of green human resource management and green supply chain management practices on sustainable performance: An empirical study (2018)Conditional logit analysis of qualitative choice behavior (1972)Digital marketing: A framework, review and research agenda (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Digital transformation: A multidisciplinary reflection and research agenda (2019)An Experimental Application of the DELPHI Method to the Use of Experts (1963)Foundations of Behavioral Research (1974)Research guidelines for the Delphi survey technique (2000)Using the Delphi Technique to Determine Which Outcomes to Measure in Clinical Trials: Recommendations for the Future Based on a Systematic Review of Existing Studies (2011)Defining consensus: A systematic review recommends methodologic criteria for reporting of Delphi studies (2014)Delphi Technique in Health Sciences: A Map (2020)Thematic networks: an analytic tool for qualitative research (2001)Strategies for ensuring trustworthiness in qualitative research projects (2004)The qualitative content analysis process (2008)Market Orientation: Antecedents and Consequences (1993)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)Market Orientation and Organizational Performance: Is Innovation a Missing Link? (1998)The C-OAR-SE procedure for scale development in marketing (2002)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)A Guide to Conducting Consensual Qualitative Research (1997)Are We There Yet? Data Saturation in Qualitative Research (2015)
this work references cited by second hop

References

  • 1989Designing qualitative research9,905 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1990Designing Qualitative Research6,058 cited
  • 2020The Delphi Technique: Making Sense of Consensus4,498 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1993MARKOR: A Measure of Market Orientation2,353 cited
  • 2016Marketing Analytics for Data-Rich Environments1,255 cited
  • 2009Corporate sustainability and organizational culture1,052 cited
  • 2002Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications1,046 cited
  • 2006Competing on analytics.994 cited
  • 2000The Antecedents and Consequences of Customer-Centric Marketing880 cited
  • 2008Interaction Orientation and Firm Performance701 cited
  • 2020Assessing unidimensionality: A comparison of Rasch Modeling, Parallel Analysis, and TETRAD626 cited
  • 1994

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Managing the Environmental Change Process: Barriers and Opportunities
363 cited

Cited by

  • 2023Marketing 4.0 analytics in the B2B sector: a state-of-the-art review and integrated framework18 cited