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Purchase intention of Consumers from Melaka towards Mobile Advertising
16 references·0 citing·48 second hopsampled
Purchase intention of Consumers from Melaka towards Mobile Advertising (2018)Purchase intention of Consumers from Mela…Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization (2014)Why smartphone advertising at…Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austria (2011)Determinants of Consumer Perc…“Bend it like Beckham”: the influence of sports celebrities on young adult consumers (2010)“Bend it like Beckham”: the i…The Influence of Personalization in Affecting Consumer Attitudes toward Mobile Advertising in China (2006)The Influence of Personalizat…CONSUMER ATTITUDE TOWARD MOBILE ADVERTISING IN AN EMERGING MARKET: AN EMPIRICAL STUDY (2006)CONSUMER ATTITUDE TOWARD MOBI…Behavioural response to sales promotion tools (2005)Behavioural response to sales…Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Consumer Attitudes Toward Mob…Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Measuring the Customer Experi…Survey of Internet users' attitudes toward Internet advertising (1999)Survey of Internet users' att…Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad (1999)Corporate Credibility’s Role …Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…Public Assessment of TV Advertising: Faint Praise and Harsh Criticism (1994)Public Assessment of TV Adver…Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising (1993)Here's the Beef: Factors, Det…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)An assessment of advanced mobile services acceptance: Contributions from TAM and diffusion theory models (2008)How smartphone advertising influences consumers' purchase intention (2018)Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)Advertising as Information (1974)If it changes it must be a process: Study of emotion and coping during three stages of a college examination. 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References

  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,365 cited
  • 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach3,330 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations2,537 cited
  • 1996Advertising Value and Advertising on the Web1,368 cited
  • 2004Consumer Attitudes Toward Mobile Advertising: An Empirical Study1,196 cited
  • 1999Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad715 cited
  • 1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited
  • 2014Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization511 cited
  • 1999Survey of Internet users' attitudes toward Internet advertising421 cited
  • 2006The Influence of Personalization in Affecting Consumer Attitudes toward Mobile Advertising in China369 cited
  • 1994Public Assessment of TV Advertising: Faint Praise and Harsh Criticism286 cited
  • 2011Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austria263 cited

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  • 2006CONSUMER ATTITUDE TOWARD MOBILE ADVERTISING IN AN EMERGING MARKET: AN EMPIRICAL STUDY188 cited
  • 2010“Bend it like Beckham”: the influence of sports celebrities on young adult consumers127 cited
  • 2005Behavioural response to sales promotion tools80 cited
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