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The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives
16 references·0 citing·48 second hop
The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives (2018)The Effectiveness of Contextual Competiti…Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques1 (2011)Construct Measurement and Val…Dual-Processing Accounts of Reasoning, Judgment, and Social Cognition (2007)Dual-Processing Accounts of R…E-commerce: the role of familiarity and trust (2000)E-commerce: the role of famil…The effect of the performance appraisal system on trust for management: A field quasi-experiment. (1999)The effect of the performance…The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)The effect of store name, bra…Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell (1998)Donations to Charity as Purch…Understanding Information Technology Usage: A Test of Competing Models (1995)Understanding Information Tec…Normative Influences on Impulsive Buying Behavior (1995)Normative Influences on Impul…The psychology of curiosity: A review and reinterpretation. (1994)The psychology of curiosity: …Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Measuring the hedonic and utilitarian sources of consumer attitudes (1991)Measuring the hedonic and uti…Brand Loyalty Vs. Repeat Purchasing Behavior (1973)Brand Loyalty Vs. Repeat Purc…Motivation reconsidered: The concept of competence. 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(conc…The Commitment-Trust Theory of Relationship Marketing (1994)An Integrative Model Of Organizational Trust (1995)Not So Different After All: A Cross-Discipline View Of Trust (1998)Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)The DeLone and McLean Model of Information Systems Success: A Ten-Year Update (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)The origins of intelligence in children. 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References

  • 1963Experimental and Quasi-Experimental Designs for Research15,090 cited
  • 1995Understanding Information Technology Usage: A Test of Competing Models8,810 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1959Motivation reconsidered: The concept of competence.5,681 cited
  • 2007Dual-Processing Accounts of Reasoning, Judgment, and Social Cognition5,134 cited
  • 1963Motivation reconsidered: The concept of competence.4,792 cited
  • 2000E-commerce: the role of familiarity and trust3,438 cited
  • 2011Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques13,159 cited
  • 1994The psychology of curiosity: A review and reinterpretation.2,735 cited
  • 1999The effect of the performance appraisal system on trust for management: A field quasi-experiment.2,250 cited
  • 1991Measuring the hedonic and utilitarian sources of consumer attitudes2,211 cited
  • 1955Drives and the C. N. S. (conceptual nervous system).2,081 cited
  • 1995Normative Influences on Impulsive Buying Behavior1,941 cited
  • 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
  • 1973

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Brand Loyalty Vs. Repeat Purchasing Behavior
1,369 cited
  • 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
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