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Celebrity Endorsement and Brand Credibility in the Carbonated Soft Drink Industry in Sri Lanka
16 references·0 citing·41 second hop
Celebrity Endorsement and Brand Credibility in the Carbonated Soft Drink Industry in Sri Lanka (2018)Celebrity Endorsement and Brand Credibili…Brand Credibility, Brand Consideration, and Choice (2004)Brand Credibility, Brand Cons…Developing and validating measures of facets of customer-based brand equity (2003)Developing and validating mea…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)The Impact of Corporate Credi…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…Constructing validity: Basic issues in objective scale development. (1995)Constructing validity: Basic …What is coefficient alpha? An examination of theory and applications. (1993)What is coefficient alpha? An…The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase (1991)The Impact of Celebrity Spoke…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…The role of factor analysis in the development and evaluation of personality scales (1986)The role of factor analysis i…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…The Application of Electronic Computers to Factor Analysis (1960)The Application of Electronic…Communication and persuasion (1954)Communication and persuasionThe Influence of Source Credibility on Communication Effectiveness (1951)The Structure of Scientific Revolutions (1963)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)The Conduct of Inquiry (1967)Estimation of a Model with Multiple Indicators and Multiple Causes of a Single Latent Variable (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)User Acceptance of Information Technology: Toward A Unified View1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)PLS-SEM: Indeed a Silver Bullet (2011)Coefficient Alpha and the Internal Structure of Tests (1951)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Using Self-Report Assessment Methods to Explore Facets of Mindfulness (2006)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Two new Later Stone Age sites from the Final Pleistocene in the Falémé Valley, eastern Senegal (2024)The Scree Test For The Number Of Factors (1966)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Conventional wisdom on measurement: A structural equation perspective. (1991)The proactive component of organizational behavior: A measure and correlates (1993)The Measurement of Meaning (1957)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Advances in Consumer Research (2025)Book Review: The Theory of Buyer Behavior (1971)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)A First Course in Factor Analysis (2013)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Statistical Theories of Mental Test Scores (1969)Making sense of Cronbach's alpha (2011)The Use of Cronbach’s Alpha When Developing and Reporting Research Instruments in Science Education (2017)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)A Second Generation Little Jiffy (1970)Evaluating the use of exploratory factor analysis in psychological research. (1999)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)
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References

  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics19,243 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
  • 1960The Application of Electronic Computers to Factor Analysis12,463 cited
  • 1993What is coefficient alpha? An examination of theory and applications.8,969 cited
  • 1995Constructing validity: Basic issues in objective scale development.6,953 cited
  • 1985Measuring the Involvement Construct6,020 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,365 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,263 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale3,069 cited
  • 1986The role of factor analysis in the development and evaluation of personality scales2,364 cited
  • 1999Celebrity Endorsement: A Literature Review1,831 cited
  • 2004Brand Credibility, Brand Consideration, and Choice1,425 cited
  • 2003Developing and validating measures of facets of customer-based brand equity1,352 cited
  • 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands

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1,319 cited
  • 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,277 cited
  • 1954Communication and persuasion1,081 cited
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