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Story of Aaker’s brand personality scale criticism
16 references·4 citing·48 second hop
Story of Aaker’s brand personality scale criticism (2018)Story of Aaker’s brand personality scale …Advances in Consumer Research (2025)Advances in Consumer ResearchEmotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Emotional Brand Attachment an…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…A new measure of brand personality (2009)A new measure of brand person…Destination Personality: An Application of Brand Personality to Tourism Destinations (2006)Destination Personality: An A…Destination image and destination personality: An application of branding theories to tourism places (2006)Destination image and destina…When Good Brands Do Bad (2004)When Good Brands Do BadDo brand personality scales really measure brand personality? (2003)Do brand personality scales r…Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Consumption symbols as carrie…Development and validation of a measure of emotional intelligence (1998)Development and validation of…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…The development of markers for the Big-Five factor structure. (1992)The development of markers fo…Hofstede's Culture Dimensions (1984)Hofstede's Culture DimensionsA Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Advancing Antecedents of Brand Personality: A Meta‐Analytical Review and Moderator Analysis (2025)Advancing Antecedents of Bran…Trajectories of Brand Personality Research since the New Millennium: A Bibliometric Analysis (2022)Trajectories of Brand Persona…A synthesized retail brand personality framework: a cross-cultural study of Taiwan and the United States (2022)A synthesized retail brand pe…Measuring brand personality using emoji: findings from Mokken scaling (2020)Measuring brand personality u…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)An alternative "description of personality": The Big-Five factor structure. 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(1983)The Confucius connection: From cultural roots to economic growth (1988)Cultural constraints in management theories (1993)Culture and cause: American and Chinese attributions for social and physical events. (1994)Society and the Adolescent Self-Image (1965)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Drivers of consumer–brand identification (2012)Brand authenticity: An integrative framework and measurement scale (2014)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)Possessions and the Extended Self (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products (2007)Exploring customer brand engagement: definition and themes (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement (2011)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1992The development of markers for the Big-Five factor structure.5,506 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1998Development and validation of a measure of emotional intelligence3,852 cited
  • 2004When Good Brands Do Bad1,552 cited
  • 1984Hofstede's Culture Dimensions1,546 cited
  • 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self1,328 cited
  • 2025Advances in Consumer Research1,129 cited
  • 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.921 cited
  • 2006Destination image and destination personality: An application of branding theories to tourism places831 cited
  • 2006Destination Personality: An Application of Brand Personality to Tourism Destinations797 cited
  • 2003Do brand personality scales really measure brand personality?

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755 cited
  • 2009A new measure of brand personality606 cited
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    • 2020Measuring brand personality using emoji: findings from Mokken scaling13 cited
    • 2022Trajectories of Brand Personality Research since the New Millennium: A Bibliometric Analysis11 cited
    • 2022A synthesized retail brand personality framework: a cross-cultural study of Taiwan and the United States9 cited
    • 2025Advancing Antecedents of Brand Personality: A Meta‐Analytical Review and Moderator Analysis7 cited