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Neural correlates of gender congruence in audiovisual commercials for gender‐targeted products: An fMRI study
16 references·3 citing·51 second hop
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References

  • 2018How smartphone advertising influences consumers' purchase intention606 cited
  • 2009Gender Dimensions of Brand Personality590 cited
  • 2014Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling553 cited
  • 2010What Does the Brain Tell Us About Trust and Distrust? Evidence from a Functional Neuroimaging Study551 cited
  • 2004Integration of Letters and Speech Sounds in the Human Brain545 cited
  • 2007The Functional Neuroanatomy of Maternal Love: Mother’s Response to Infant’s Attachment Behaviors334 cited
  • 1999Response amplification in sensory-specific cortices during crossmodal binding331 cited
  • 2003Spatial and temporal factors during processing of audiovisual speech: a PET study237 cited
  • 2006The Effect of Temporal Asynchrony on the Multisensory Integration of Letters and Speech Sounds209 cited
  • 2007Object Familiarity and Semantic Congruency Modulate Responses in Cortical Audiovisual Integration Areas203 cited
  • 2003Neural processes underlying perceptual enhancement by visual speech gestures190 cited
  • 2015Candidate Voice Pitch Influences Election Outcomes176 cited
  • 2013The contribution of neuroscience to consumer research: A conceptual framework and empirical review172 cited
  • 2014Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli.

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163 cited
  • 2005Processing of audiovisual speech in Broca's area160 cited
  • 2013Relation of obesity to neural activation in response to food commercials151 cited
  • Cited by

    • 2022Evaluating the neural mechanisms of exposure and retrieval of hedonic and utilitarian banners: A fMRI study14 cited
    • 2022estudio del branding y el packaging desde el campo del neuromarketing: una revisión bibliométrica8 cited
    • 2020Exploring the Effectiveness of Storytelling in Advertising Through Eye-Tracking2 cited