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Einsatz der Brand Scorecard im strategischen Markenmanagement
16 references·0 citing·33 second hop
Einsatz der Brand Scorecard im strategischen Markenmanagement (2004)Einsatz der Brand Scorecard im strategisc…Strategic Brand Management (2018)Strategic Brand ManagementMarketingmanagement (2003)MarketingmanagementStellenwert und Gegenstand des Markenmanagement (2002)Stellenwert und Gegenstand de…Having trouble with your strategy? Then map it. (2001)Having trouble with your stra…Marketing (2000)MarketingA Communication-Based Marketing Model for Managing Relationships (1998)A Communication-Based Marketi…The balanced scorecard: Translating strategy into action (1997)The balanced scorecard: Trans…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Using the balanced scorecard as a strategic management system (1996)Using the balanced scorecard …Building Strong Brands (1995)Building Strong BrandsStrategic brand management: new approaches to creating and evaluating brand equity (1994)Strategic brand management: n…Die Marke - Kapital des Unternehmens (1992)Die Marke - Kapital des Unter…Managing Brand Equity (1991)Managing Brand EquityBrand Equity: A Perspective on its Meaning and Measurement (1991)Brand Equity: A Perspective o…Defining the Business: The Starting Point of Strategic Planning (1980)Defining the Business: The St…Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review (1979)Multiattribute Approaches for…Pragmatics of Human Communication (1975)Communication and Control Processes in the Delivery of Service Quality (1988)Corporate Culture and Performance (1992)The Changing Role of Marketing in the Corporation (1992)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Evolving to a New Dominant Logic for Marketing (2003)Conditional logit analysis of qualitative choice behavior (1972)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Strategic Brand Concept-Image Management (1986)The Voice of the Customer (1993)Advances in Consumer Research (2025)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Contemporary Strategy Analysis (1998)TOWARD A THEORY OF PARADOX: A DYNAMIC EQUILIBRIUM MODEL OF ORGANIZING. (2011)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Defining the Family Business by Behavior (1999)Don't go it alone: alliance network composition and startups' performance in Canadian biotechnology (2000)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The DeLone and McLean Model of Information Systems Success: A Ten-Year Update (2003)A Strategic Framework for Customer Relationship Management (2005)Measuring Organizational Performance: Towards Methodological Best Practice (2009)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Sustainability in Action: Identifying and Measuring the Key Performance Drivers (2001)Knowledge Management Enablers, Processes, and Organizational Performance: An Integrative View and Empirical Examination (2003)The business model: an integrative framework for strategy execution (2008)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Developing and validating a multidimensional consumer-based brand equity scale (2001)
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References

  • 1997The balanced scorecard: Translating strategy into action8,199 cited
  • 1991Managing Brand Equity7,170 cited
  • 1996Using the balanced scorecard as a strategic management system5,014 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1995Building Strong Brands4,440 cited
  • 1998A Communication-Based Marketing Model for Managing Relationships1,243 cited
  • 2001Having trouble with your strategy? Then map it.1,153 cited
  • 1980Defining the Business: The Starting Point of Strategic Planning747 cited
  • 1979Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review406 cited
  • 1991Brand Equity: A Perspective on its Meaning and Measurement398 cited
  • 2000Marketing243 cited
  • 1994Strategic brand management: new approaches to creating and evaluating brand equity243 cited
  • 2018Strategic Brand Management201 cited
  • 2003Marketingmanagement201 cited
  • 1992Die Marke - Kapital des Unternehmens190 cited
  • 2002Stellenwert und Gegenstand des Markenmanagement

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