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The spillover effect of downward line extensions on U.S. consumers’ evaluation of a French luxury parent brand: The role of branding strategies, authenticity, and fit
16 references·16 citing·51 second hopsampled
The spillover effect of downward line extensions on U.S. consumers’ evaluation of a French luxury parent brand: The role of branding strategies, authenticity, and fit (2018)The spillover effect of downward line ext…Cognitive Processes in Stereotyping and Intergroup Behavior (2015)Cognitive Processes in Stereo…Brand authenticity: An integrative framework and measurement scale (2014)Brand authenticity: An integr…The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes (2009)The Quest for Authenticity in…Co-creating value for luxury brands (2009)Co-creating value for luxury …Authenticity: what consumers really want (2008)Authenticity: what consumers …Crafting Brand Authenticity: The Case of Luxury Wines* (2005)Crafting Brand Authenticity: …Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Customer perceived value, sat…Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings (2004)Consumer Perceptions of Iconi…Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Why Do Brands Cause Trouble? …Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries (2000)Effects of Brand Local and No…The Importance of the Brand in Brand Extension (1994)The Importance of the Brand i…Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? (1993)Diluting Brand Beliefs: When …The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…A Process-Tracing Study of Brand Extension Evaluation (1991)A Process-Tracing Study of Br…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Cognitive processes in the revision of stereotypic beliefs. (1983)Cognitive processes in the re…Two decades of research on “masstige” marketing: A systematic literature review and future research agenda (2024)Two decades of research on “m…Obtaining Premium When Luxury Is Far Away: Masstige's Antecedents, Moderators and Consequences (2024)Obtaining Premium When Luxury…WHY do YOU care about me? The impact of retailers’ customer care activities on customer orientation perceptions and store patronage intentions (2023)WHY do YOU care about me? The…Vertical line extension: a systematic review of research on upward and downward line extension (2023)Vertical line extension: a sy…Toward a better understanding of key determinants and consequences of masstige consumption (2023)Toward a better understanding…Attitudes and intentions toward masstige strategies: A cross-cultural study of French and Chinese consumers (2023)Attitudes and intentions towa…The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation: a cross-national study (2022)The impact of luxury brand st…The effects of a Disney masstige brand collaboration on perceptions of brand luxury: vertical versus horizontal product line extension strategies (2022)The effects of a Disney masst…In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions (2022)In search of fit or authentic…Connecting nature with luxury service (2022)Connecting nature with luxury…Perceived benefits and willingness to pay premium for luxury experiences: exploring perceived authenticity as a mediator (2021)Perceived benefits and willin…Extending B2B brands into the B2C market: Whether, when, and how brands should emphasize B2B industry background (2021)Extending B2B brands into the…Authenticity, fit and product type: Testing a celebrity brand extension model cross-culturally (2021)Authenticity, fit and product…Toward a better understanding of the main antecedents and outcomes of consumer-based perceived product innovativeness (2020)Toward a better understanding…What if something unexpected happens to my brand? Spillover effects from positive and negative events in a co‐branding partnership (2019)What if something unexpected …Consumer attitudes toward downward extensions: an exploration of Giordano’s extension in Hong Kong (2019)Consumer attitudes toward dow…Qualitative Data Analysis: An Expanded Sourcebook (1994)Case Study Research (2004)Customer experience quality: an exploration in business and consumer contexts using repertory grid technique (2010)Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance (2012)YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)Distinction: A Social Critique of the Judgement of Taste* (2018)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Does Doing Good Always Lead to Doing Better? 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References

  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2004Customer perceived value, satisfaction, and loyalty: The role of switching costs2,039 cited
  • 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
  • 2015Cognitive Processes in Stereotyping and Intergroup Behavior1,476 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 2004Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings1,204 cited
  • 2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries1,184 cited
  • 2014Brand authenticity: An integrative framework and measurement scale1,081 cited
  • 2009The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes1,002 cited
  • 2009Co-creating value for luxury brands964 cited
  • 2008Authenticity: what consumers really want907 cited
  • 1991A Process-Tracing Study of Brand Extension Evaluation891 cited
  • 2005Crafting Brand Authenticity: The Case of Luxury Wines*876 cited
  • 1994The Importance of the Brand in Brand Extension819 cited
  • 1983Cognitive processes in the revision of stereotypic beliefs.

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805 cited
  • 1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
  • Cited by

    • 2023Toward a better understanding of key determinants and consequences of masstige consumption42 cited
    • 2019What if something unexpected happens to my brand? Spillover effects from positive and negative events in a co‐branding partnership41 cited
    • 2024Two decades of research on “masstige” marketing: A systematic literature review and future research agenda40 cited
    • 2022Connecting nature with luxury service38 cited
    • 2022In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions30 cited
    • 2023Attitudes and intentions toward masstige strategies: A cross-cultural study of French and Chinese consumers28 cited
    • 2022The effects of a Disney masstige brand collaboration on perceptions of brand luxury: vertical versus horizontal product line extension strategies28 cited
    • 2022The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation: a cross-national study26 cited
    • 2020Toward a better understanding of the main antecedents and outcomes of consumer-based perceived product innovativeness24 cited
    • 2021Perceived benefits and willingness to pay premium for luxury experiences: exploring perceived authenticity as a mediator24 cited
    • 2024Obtaining Premium When Luxury Is Far Away: Masstige's Antecedents, Moderators and Consequences23 cited
    • 2021Extending B2B brands into the B2C market: Whether, when, and how brands should emphasize B2B industry background23 cited
    • 2021Authenticity, fit and product type: Testing a celebrity brand extension model cross-culturally22 cited
    • 2023WHY do YOU care about me? The impact of retailers’ customer care activities on customer orientation perceptions and store patronage intentions19 cited
    • 2023Vertical line extension: a systematic review of research on upward and downward line extension18 cited
    • 2019Consumer attitudes toward downward extensions: an exploration of Giordano’s extension in Hong Kong16 cited