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From Marketing 1.0 To Marketing 4.0 – The Evolution of the Marketing Concept in the Context of the 21ST Century

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References

1972Principles of Marketing5,587 cited
2019MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL937 cited
2010Marketing 3.0546 cited
2009The American Marketing Association's New Definition of Marketing: Perspective and Commentary on the 2007 Revision116 cited

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2023Marketing 5.0 como eje de posicionamiento en las empresas del Ecuador10 cited

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