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Positioning strategies for branding services in an emerging economy
16 references·2 citing·39 second hop
Positioning strategies for branding services in an emerging economy (2018)Positioning strategies for branding servi…Marketing strategy and competitive positioning (2020)Marketing strategy and compet…The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference (2014)The impact of corporate socia…Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective (2012)Strategically Leveraging Corp…Evaluating the effectiveness of brand‐positioning strategies from a consumer perspective (2010)Evaluating the effectiveness …Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications (2009)Non-local or local brands? A …Corporate social responsibility (CSR) perspectives of leading firms in Ghana (2007)Corporate social responsibili…The criteria for successful services brands (2003)The criteria for successful s…Marketing Management: A Strategic, Decision-Making Approach (2001)Marketing Management: A Strat…Positioning strategies in business markets (2000)Positioning strategies in bus…Get the Right Mix of Bricks and Clicks (2000)Get the Right Mix of Bricks a…Competitive positioning and the resource-based view of the firm (1998)Competitive positioning and t…Positioning: The Battle for Your Mind (1992)Positioning: The Battle for Y…Competitive Advantage: Creating and Sustaining Superior Performance (1985)Competitive Advantage: Creati…Competitive advantage, creating and sustaining superior performance (1985)Competitive advantage, creati…Product policy : concepts, methods, and strategy (1982)Product policy : concepts, me…Positioning your product (1982)Positioning your productTypologies and taxonomies of positioning strategies: a systematic literature review (2023)Typologies and taxonomies of …Positioning strategies of foreign and indigenous firms in an African cultural milieu (2019)Positioning strategies of for…Customer-Oriented Approaches to Identifying Product-Markets (1979)U.S. International Pleasure Travelers’ Images of Four Mediterranean Destinations: A Comparison of Visitors and Nonvisitors (1999)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Destination Marketing Organizations and destination marketing: A narrative analysis of the literature (2013)Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Strategic Marketing and the Resource Based View of the Firm (1999)Firm resources and sustained competitive advantage (2004)The effects of social capital and organizational innovativeness in different institutional contexts (2008)Best-Worst Scaling: Theory, Methods and Applications (2015)The magical number seven, plus or minus two: Some limits on our capacity for processing information. 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(2003)“What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters (2011)The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries (2012)The Impact of the home country on internationalization (2018)Destination brand positions of a competitive set of near-home destinations (2009)The equalization price: A measure of consumer-perceived brand equity (1993)Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions (2004)The customer value proposition: evolution, development, and application in marketing (2017)THE IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON TURNOVER, PRODUCTIVITY, AND CORPORATE FINANCIAL PERFORMANCE. (1995)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)Value creation in E‐business (2001)Authentic leadership development: Getting to the root of positive forms of leadership (2005)Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle (1989)Pioneering Versus Incremental Innovation: Review and Research Propositions (1994)Product Quality: Impact of Interdepartmental Interactions (1997)
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References

  • 1985Competitive Advantage: Creating and Sustaining Superior Performance14,723 cited
  • 1985Competitive advantage, creating and sustaining superior performance10,284 cited
  • 1992Positioning: The Battle for Your Mind458 cited
  • 2020Marketing strategy and competitive positioning448 cited
  • 1982Positioning your product429 cited
  • 2003The criteria for successful services brands382 cited
  • 1982Product policy : concepts, methods, and strategy372 cited
  • 1998Competitive positioning and the resource-based view of the firm324 cited
  • 2014The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference291 cited
  • 2009Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications259 cited
  • 2000Get the Right Mix of Bricks and Clicks247 cited
  • 2001Marketing Management: A Strategic, Decision-Making Approach242 cited
  • 2000Positioning strategies in business markets201 cited
  • 2010Evaluating the effectiveness of brand‐positioning strategies from a consumer perspective198 cited
  • 2012Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective

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182 cited
  • 2007Corporate social responsibility (CSR) perspectives of leading firms in Ghana176 cited
  • Cited by

    • 2019Positioning strategies of foreign and indigenous firms in an African cultural milieu13 cited
    • 2023Typologies and taxonomies of positioning strategies: a systematic literature review12 cited