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Getting a “sweet” deal: does healthfulness of a sub-brand influence consumer loyalty?
16 references·4 citing·39 second hop
Getting a “sweet” deal: does healthfulness of a sub-brand influence consumer loyalty? (2018)Getting a “sweet” deal: does healthfulnes…Brand love: development and validation of a practical scale (2016)Brand love: development and v…Measuring Banks' Automated Service Quality: A Confirmatory Factor Analysis Approach (2005)Measuring Banks' Automated Se…Ecolabel programmes: a stakeholder (consumer) perspective (2004)Ecolabel programmes: a stakeh…Understanding brand performance measures: using Dirichlet benchmarks (2003)Understanding brand performan…Segmenting customer brand preference: demographic or psychographic (2002)Segmenting customer brand pre…Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns (2002)Purchase Loyalty is Polarised…The variability of attitudinal repeat-rates (1997)The variability of attitudina…Market segmentation for competitive brands (1996)Market segmentation for compe…Brand Loyalty: The Link between Attitude and Behavior (1996)Brand Loyalty: The Link betwe…Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing (1993)Excess Behavioral Loyalty for…Repeat-Buying: Facts, Theory and Applications. (1991)Repeat-Buying: Facts, Theory …Double Jeopardy Revisited (1990)Double Jeopardy RevisitedA Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)A Probabilistic Choice Model …The Dirichlet: A Comprehensive Model of Buying Behaviour (1984)The Dirichlet: A Comprehensiv…Patterns of Store Choice (1984)Patterns of Store ChoiceProduct Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…Death by 1000 ‘true fans’: Do marketing laws apply to music listening? (2022)Death by 1000 ‘true fans’: Do…How persistent are duplication of purchase partitions? (2021)How persistent are duplicatio…Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making (2021)Digital media consumption: Us…Analyzing proprietary, private label, and non-brands in fresh produce purchases (2020)Analyzing proprietary, privat…The nature of human values (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)A Social Network-Based Inference Model for Validating Customer Profile Data1 (2012)Player Types: A Meta-synthesis (2014)The Impact of User Personality Traits on Word of Mouth: Text-Mining Social Media Platforms (2018)Building Strong Brands (1995)‘Building Strong Brands’ (1996)Market Segmentation: Conceptual and Methodological Foundations (1997)A Comparison of Online and Offline Consumer Brand Loyalty (2003)Customer loyalty and customer loyalty programs (2003)The influence of customer brand identification on hotel brand evaluation and loyalty development (2013)An Evaluation Cost Model of Consideration Sets (1990)Development and Testing of a Model of Consideration Set Composition (1991)Patterns of Buyer Behavior: Regularities, Models, and Extensions (1995)A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets (2001)Reexamining the Market Share–Customer Satisfaction Relationship (2013)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Managing Brand Equity (1991)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)Relationship quality as a predictor of B2B customer loyalty (2006)Destination image and tourist loyalty: A meta-analysis (2013)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Measuring Tourists’ Emotional Experiences (2014)Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities (2018)The influence of brand experience and service quality on customer engagement (2019)Advances in Consumer Research (2025)The theory and practice of econometrics (1986)The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models (1993)Discrete Choice Methods with Simulation (2001)Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach (2002)Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty (2003)The relative strength of affective commitment in securing loyalty in service relationships (2006)Effects of service quality and food quality: The moderating role of atmospherics in an ethnic restaurant segment (2010)Issues and Advances in Segmentation Research (1978)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Innovation, organizational capabilities, and the born-global firm (2004)Do Customer Loyalty Programs Really Work (1997)Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication (2000)
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References

  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure1,348 cited
  • 1990Double Jeopardy Revisited609 cited
  • 1996Brand Loyalty: The Link between Attitude and Behavior581 cited
  • 2003Understanding brand performance measures: using Dirichlet benchmarks435 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 1991Repeat-Buying: Facts, Theory and Applications.418 cited
  • 2016Brand love: development and validation of a practical scale390 cited
  • 1993Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing272 cited
  • 2002Segmenting customer brand preference: demographic or psychographic201 cited
  • 1984Patterns of Store Choice183 cited
  • 2005Measuring Banks' Automated Service Quality: A Confirmatory Factor Analysis Approach175 cited
  • 2004Ecolabel programmes: a stakeholder (consumer) perspective162 cited
  • 2002Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns150 cited
  • 1997The variability of attitudinal repeat-rates128 cited

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  • 1996Market segmentation for competitive brands120 cited
  • Cited by

    • 2020Analyzing proprietary, private label, and non-brands in fresh produce purchases16 cited
    • 2021How persistent are duplication of purchase partitions?13 cited
    • 2022Death by 1000 ‘true fans’: Do marketing laws apply to music listening?13 cited
    • 2021Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making13 cited