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The Impact of Hallyu 4.0 and Social Media on Korean Products Purchase Decision of Generation C in Vietnam
16 references·6 citing·37 second hop
The Impact of Hallyu 4.0 and Social Media on Korean Products Purchase Decision of Generation C in Vietnam (2018)The Impact of Hallyu 4.0 and Social Media…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …Predicting and Changing Behavior: The Reasoned Action Approach (2009)Predicting and Changing Behav…Trust and TAM in Online Shopping: An Integrated Model1 (2003)Trust and TAM in Online Shopp…Predicting e-services adoption: a perceived risk facets perspective (2003)Predicting e-services adoptio…Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)Developing and Validating Tru…Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)Structural Equation Modeling …Not So Different After All: A Cross-Discipline View Of Trust (1998)Not So Different After All: A…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…An Integrative Model Of Organizational Trust (1995)An Integrative Model Of Organ…A Meta-Analysis of Cronbach's Coefficient Alpha (1994)A Meta-Analysis of Cronbach's…The theory of planned behavior (1991)The theory of planned behaviorThe Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)The Theory of Reasoned Action…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Consumer Ethnocentrism: Const…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Factors Affecting Filipino Consumer Behavior with Korean Products and Services: An Extended Theory of Planned Behavior Approach (2023)Factors Affecting Filipino Co…Translating Hallyu Phenomenon and its Underlying Impact in the Purchasing Intentions of Filipinos (2022)Translating Hallyu Phenomenon…REFLECTION OF THE HALLYU EFFECT ON TURKISH CONSUMERS' INTENTION TO PURCHASE KOREAN PRODUCTS (2022)REFLECTION OF THE HALLYU EFFE…Factors Affecting Big Data Adoption (2022)Factors Affecting Big Data Ad…The Impact of Korean Wave on the Distribution of Consumer Goods Exports (2021)The Impact of Korean Wave on …Factors Affecting Entrepreneurial Decision of Nascent Entrepreneurs Belonging Generation Y in Vietnam (2020)Factors Affecting Entrepreneu…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories (2006)A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents (2007)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)Coefficient Alpha and the Internal Structure of Tests (1951)Self-efficacy: Toward a unifying theory of behavioral change. 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this work references cited by second hop

References

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  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1995An Integrative Model Of Organizational Trust15,026 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1998Not So Different After All: A Cross-Discipline View Of Trust10,264 cited
  • 2003Trust and TAM in Online Shopping: An Integrated Model18,618 cited
  • 2000Structural Equation Modeling and Regression: Guidelines for Research Practice6,417 cited
  • 2009Predicting and Changing Behavior: The Reasoned Action Approach5,813 cited
  • 2002Developing and Validating Trust Measures for e-Commerce: An Integrative Typology5,540 cited
  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 1988The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research3,866 cited
  • 2003Predicting e-services adoption: a perceived risk facets perspective3,346 cited
  • 1994A Meta-Analysis of Cronbach's Coefficient Alpha

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3,020 cited
  • 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE2,991 cited
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    • 2022Factors Affecting Big Data Adoption17 cited
    • 2020Factors Affecting Entrepreneurial Decision of Nascent Entrepreneurs Belonging Generation Y in Vietnam14 cited
    • 2023Factors Affecting Filipino Consumer Behavior with Korean Products and Services: An Extended Theory of Planned Behavior Approach14 cited
    • 2021The Impact of Korean Wave on the Distribution of Consumer Goods Exports6 cited
    • 2022Translating Hallyu Phenomenon and its Underlying Impact in the Purchasing Intentions of Filipinos6 cited
    • 2022REFLECTION OF THE HALLYU EFFECT ON TURKISH CONSUMERS' INTENTION TO PURCHASE KOREAN PRODUCTS5 cited