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THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY
8 references·0 citing·32 second hop
THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY (2018)THE EFFECT OF BRAND IMAGE AND PRODUCT ATT…Prinsip-Prinsip Pemasaran (2023)Prinsip-Prinsip PemasaranThe Impact of Brand Image on Consumer Behavior: A Literature Review (2015)The Impact of Brand Image on …How quality, value, image, and satisfaction create loyalty at a Chinese telecom (2008)How quality, value, image, an…Online corporate brand image, satisfaction and loyalty (2007)Online corporate brand image,…Manajemen Pemasaran Jasa (2006)Manajemen Pemasaran JasaMemenangkan pasar dengan pemasaran efektif dan profitabel (2003)Memenangkan pasar dengan pema…‘Building, measuring and managing brand equity’ (1998)‘Building, measuring and mana…Managing Brand Equity (1991)Managing Brand EquityEvaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands (2014)Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty (2018)The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust (2020)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)Principles and Practice of Structural Equation Modeling (1998)Beyond price: how does trust encourage online group's buying intention? (2012)Relationship between Corporate Social Responsibility and Marketing Performance: The Mediating Effect of Customer Value and Corporate Image (2017)The impact of positive emotional experiences on eWOM generation and loyalty (2018)Conceiving the self (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops (2018)The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention (2019)The impact of social media activities on brand image and emotional attachment (2020)Performance consequences of brand equity management: evidence from organizations in the value chain (2003)Brand personality of tourist destinations: An application of self-congruity theory (2010)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)Analisis SWOT Financial Technology (Fintech) Pembiayaan Perbankan Syariah Di Indonesia (Studi Kasus 4 Bank Syariah Di Kota Medan) (2018)KEPUASAN PELANGGAN MEMEDIASI PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS PELANGGAN (2018)MODEL KEPUTUSAN PEMBELIAN MELALUI KEPUASAN KONSUMEN PADA MARKETPLACE: KUALITAS PRODUK DAN KUALITAS PELAYANAN (LITERATURE REVIEW MANAJEMEN PEMASARAN) (2022)PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (2017)Pengaruh Kepercayaan Pelanggan Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Mikaylaku Dengan Minat Beli Sebagai Variabel Intervening (2020)Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang (2020)MODEL KEPUASAN PELANGGAN: ANALISIS KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP CITRA MEREK PADA GIANT CITRA RAYA JAKARTA (2017)PENGARUH TAMPILAN WEB DAN HARGA TERHADAP MINAT BELI DENGAN KEPERCAYAAN SEBAGAI INTERVENING VARIABLE PADA E-COMMERCE SHOPEE (2020)
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References

  • 1991Managing Brand Equity3,818 cited
  • 2023Prinsip-Prinsip Pemasaran3,788 cited
  • 2006Manajemen Pemasaran Jasa1,028 cited
  • 2008How quality, value, image, and satisfaction create loyalty at a Chinese telecom806 cited
  • 2015The Impact of Brand Image on Consumer Behavior: A Literature Review379 cited
  • 1998‘Building, measuring and managing brand equity’324 cited
  • 2003Memenangkan pasar dengan pemasaran efektif dan profitabel205 cited
  • 2007Online corporate brand image, satisfaction and loyalty112 cited

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