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Relación entre marca y consumidor en las redes sociales: estudio del vínculo afectivo de los jóvenes con dos marcas tecnológicas
13 references·1 citing·42 second hop
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References

  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1986The Elaboration Likelihood Model of Persuasion3,202 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 2004Lovemarks: The Future Beyond Brands530 cited
  • 1990A Review and Critique of the Hierarchy of Effects in Advertising429 cited
  • 2000A Model For Predictive Measurements of Advertising Effectiveness389 cited
  • 2000Persuasion, pride and prejudice: how ads work65 cited
  • 2007Publicidad emocional: estrategias creativas38 cited
  • 2007Publicidad emocional. Estrategias creativas26 cited

Cited by

  • 2020La investigación en Publicidad y Relaciones Públicas: tendencias en contenidos (2000-2020)7 cited

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