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How Readability Shapes Social Media Engagement
16 references·4 citing·53 second hop
How Readability Shapes Social Media Engagement (2018)How Readability Shapes Social Media Engag…Measuring Processing Fluency: One versus Five Items (2017)Measuring Processing Fluency:…Please Like Me: Facebook and Public Health Communication (2016)Please Like Me: Facebook and …Isolated Environmental Cues and Product Efficacy Penalties: The Color Green and Eco-labels (2015)Isolated Environmental Cues a…What do StakeholdersLikeon Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and Community-Building Messages (2014)What do StakeholdersLikeon Fa…The Power of “Like” (2012)The Power of “Like”A Review of Facebook Research in the Social Sciences (2012)A Review of Facebook Research…What Makes Online Content Viral? (2011)What Makes Online Content Vir…The different roles of product originality and usefulness in generating word-of-mouth (2011)The different roles of produc…Facebook as a toolkit: A uses and gratification approach to unbundling feature use (2011)Facebook as a toolkit: A uses…Uniting the Tribes of Fluency to Form a Metacognitive Nation (2009)Uniting the Tribes of Fluency…Relationships of three components of reading fluency to reading comprehension. (2008)Relationships of three compon…Entrenched Knowledge Structures and Consumer Response to New Products (2001)Entrenched Knowledge Structur…Positive affect, negative affect, and social interaction. (1996)Positive affect, negative aff…Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity (1994)Competitive Interference Effe…Affect, personality, and social activity. (1992)Affect, personality, and soci…The Technique of Clear Writing. 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(2017)The Effects of Reporting Complexity on Small and Large Investor Trading (2010)Measuring Readability in Financial Disclosures (2014)The evolution of 10-K textual disclosure: Evidence from Latent Dirichlet Allocation (2017)Social media marketing and advertising (2015)Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook (2016)Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation (2019)
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References

  • 2011What Makes Online Content Viral?3,175 cited
  • 2009Uniting the Tribes of Fluency to Form a Metacognitive Nation1,646 cited
  • 1968The Technique of Clear Writing.1,641 cited
  • 2012A Review of Facebook Research in the Social Sciences1,226 cited
  • 2011Facebook as a toolkit: A uses and gratification approach to unbundling feature use935 cited
  • 1994Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity844 cited
  • 2001Entrenched Knowledge Structures and Consumer Response to New Products610 cited
  • 2012The Power of “Like”497 cited
  • 2008Relationships of three components of reading fluency to reading comprehension.467 cited
  • 1992Affect, personality, and social activity.402 cited
  • 2014What do StakeholdersLikeon Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and Community-Building Messages356 cited
  • 2017Measuring Processing Fluency: One versus Five Items326 cited
  • 1996Positive affect, negative affect, and social interaction.298 cited
  • 2011The different roles of product originality and usefulness in generating word-of-mouth236 cited
  • 2016Please Like Me: Facebook and Public Health Communication

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212 cited
  • 2015Isolated Environmental Cues and Product Efficacy Penalties: The Color Green and Eco-labels208 cited
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    • 2025Generative AI outperforms humans in social media engagement: Evidence from GPT-4 and the FIIT model9 cited