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Customer segmentation strategy for rail freight market: The case of Turkish State Railways · Study

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ArticleCustomer segmentation strategy for rail freight market: The case of Turkish State Railways

Hülya Zeybek2018

Article2018

Customer segmentation strategy for rail freight market: The case of Turkish State Railways

21 citations·0/0 files stored·Research in Transportation Business & Management

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Transport and Economic Policies Transport and Logistics Innovations Customer churn and segmentation

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References

1972Principles of Marketing 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1998Customer-led and market-oriented: let’s not confuse the two 2000Market Segmentation 2008A review of the transportation mode choice and carrier selection literature 2001Customer value analysis in a heterogeneous market 2007Customer segmentation revisited: The case of the airline industry 2007Segmenting Preferences and Habits of Transit Users and Non-Users

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Year2018

Typearticle

Published2018-09-01

VenueResearch in Transportation Business & Management

ISSN-L2210-5395

Languageen

Citations21

Files0 public / 0

ShelfTransport and Economic Policies

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doi10.1016/j.rtbm.2018.10.003

openalex_workW2898249753

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