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Customer segmentation strategy for rail freight market: The case of Turkish State Railways
16 references·0 citing·47 second hop
Customer segmentation strategy for rail freight market: The case of Turkish State Railways (2018)Customer segmentation strategy for rail f…Where is the happy transit rider? Evaluating satisfaction with regional rail service using a spatial segmentation approach (2017)Where is the happy transit ri…Airport ground access and private car use: a segmentation analysis (2014)Airport ground access and pri…Identifying target groups for environmentally sustainable transport: assessment of different segmentation approaches (2013)Identifying target groups for…Evaluating European railway deregulation using different approaches (2012)Evaluating European railway d…A comparison of rail liberalisation levels across four European countries (2012)A comparison of rail liberali…Railway (De)Regulation: A European Efficiency Comparison (2008)Railway (De)Regulation: A Eur…A review of the transportation mode choice and carrier selection literature (2008)A review of the transportatio…Segmenting Preferences and Habits of Transit Users and Non-Users (2007)Segmenting Preferences and Ha…Customer segmentation revisited: The case of the airline industry (2007)Customer segmentation revisit…Customer value analysis in a heterogeneous market (2001)Customer value analysis in a …Market Segmentation (2000)Market SegmentationCustomer-led and market-oriented: let’s not confuse the two (1998)Customer-led and market-orien…Market segmentation: organizational archetypes and research agendas (1997)Market segmentation: organiza…Marketing for Public and Nonprofit Managers (1984)Marketing for Public and Nonp…Principles of Marketing (1972)Principles of MarketingProduct Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…The Measurement of Productive Efficiency (1957)Multilateral Comparisons of Output, Input, and Productivity Using Superlative Index Numbers (1982)Stochastic Frontier Analysis (2000)Vertical and Horizontal Separation in the European Railway Sector and its Effects on Productivity (2010)Does vertical separation reduce cost? 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References

  • 1972Principles of Marketing5,587 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1998Customer-led and market-oriented: let’s not confuse the two1,076 cited
  • 2000Market Segmentation780 cited
  • 2008A review of the transportation mode choice and carrier selection literature296 cited
  • 2001Customer value analysis in a heterogeneous market280 cited
  • 2007Customer segmentation revisited: The case of the airline industry197 cited
  • 2007Segmenting Preferences and Habits of Transit Users and Non-Users184 cited
  • 2008Railway (De)Regulation: A European Efficiency Comparison148 cited
  • 1984Marketing for Public and Nonprofit Managers140 cited
  • 2013Identifying target groups for environmentally sustainable transport: assessment of different segmentation approaches121 cited
  • 2012Evaluating European railway deregulation using different approaches103 cited
  • 2012A comparison of rail liberalisation levels across four European countries82 cited
  • 1997Market segmentation: organizational archetypes and research agendas78 cited
  • 2017Where is the happy transit rider? Evaluating satisfaction with regional rail service using a spatial segmentation approach

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64 cited
  • 2014Airport ground access and private car use: a segmentation analysis60 cited
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