References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1990Consumer Evaluations of Brand Extensions3,266 cited
• 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
• 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
• 2000Consumer Response to Negative Publicity: The Moderating Role of Commitment1,056 cited
• 2000Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations982 cited
• 2013Caring about carelessness: Participant inattention and its effects on research852 cited
• 1992The Effects of Brand Extensions on Market Share and Advertising Efficiency744 cited
• 2006The Liability of Good Reputation: A Study of Product Recalls in the U.S. Automobile Industry743 cited
• 2006Drivers of Brand Extension Success667 cited
• 2003The marketing advantages of strong brands608 cited
• 2004How is Manifest Branding Strategy Related to the Intangible Value of a Corporation?563 cited
• 2009Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises506 cited
• 2002How Prevalent Is the Negativity Effect in Consumer Environments?