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To Catch a Tiger or Let Him Go: The Match-up Effect and Athlete Endorsers for Sport and Non-Sport Brands

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References

1958The psychology of interpersonal relations.13,448 cited
1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited
1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments1,106 cited
1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
1979Endorser Effectiveness by Product Type816 cited
1994The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship796 cited

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1983

Effectiveness of Celebrity Endorsers

682 cited

1998Endorsers in Advertising: The Case of Negative Celebrity Information628 cited

2001Selecting Celebrity Endorsers: The Practitioner’s Perspective563 cited

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2018Sponsor-event congruence effects: The moderating role of sport involvement and mediating role of sponsor attitudes82 cited
2011The Ethics of Celebrity–Athlete Endorsement79 cited
2011Female athlete endorsers: Determinants of effectiveness76 cited
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