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Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format
16 references·5 citing·39 second hop
Augmented Reality in Real Stores: Empirical Evidence from Consumers’ Interaction with AR in a Retail Format (2019)Augmented Reality in Real Stores: Empiric…Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets (2017)Enhancing the online decision…Enabling smart retail settings via mobile augmented reality shopping apps (2016)Enabling smart retail setting…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness (2014)A model of acceptance of augm…Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Consumer Acceptance and Use o…Applied Thematic Analysis (2012)Applied Thematic AnalysisCustomer Experience Management in Retailing: Understanding the Buying Process (2009)Customer Experience Managemen…Contemporary Trends and Issues in it Adoption and Diffusion Research (2009)Contemporary Trends and Issue…Consumer e-shopping acceptance: Antecedents in a technology acceptance model (2008)Consumer e-shopping acceptanc…Basics of Qualitative Research (3rd ed.): Techniques and Procedures for Developing Grounded Theory (2008)Basics of Qualitative Researc…Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Basics of qualitative researc…Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Analysis and Interpretation o…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Qualitative Data Analysis: A Methods Sourcebook (1988)Qualitative Data Analysis: A …Qualitative Data Analysis: A Sourcebook of New Methods (1986)Qualitative Data Analysis: A …Atmospherics as a Marketing Tool (1974)Atmospherics as a Marketing T…Determinants of customer buying behaviour in omnichannel retailing: a systematic literature review and future research directions (2024)Determinants of customer buyi…Managerial approaches and sociotechnical implications of the adoption of consumer-facing in-store technology in organizational processes: the case of fashion retail (2023)Managerial approaches and soc…Empirical Study on Effects of Gratification on Continuous Usage Intention of AR Avatars in Smart Mirrors: Focus on Generation Z (2023)Empirical Study on Effects of…Phygital Retailing in Fashion. Experiences, Opportunities and Innovation Trajectories (2021)Phygital Retailing in Fashion…The Future of Retail: Innovations and Basic Trends (2020)The Future of Retail: Innovat…Researching Lived Experience: Human Science for an Action Sensitive Pedagogy (1990)Narrative Inquiry: Experience and Story in Qualitative Research (1999)Using thematic analysis in psychology (2006)Document Analysis as a Qualitative Research Method (2009)Seeking Qualitative Rigor in Inductive Research (2012)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. (1982)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)The Market Valuation of Internet Channel Additions (2002)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Digital marketing: A framework, review and research agenda (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Digital economy: An innovation driver for total factor productivity (2021)Basics of Qualitative Research (1992)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Grounded theory, ethnography and phenomenology (2005)The Discovery of Grounded Theory (2017)The Interpretation of Cultures (2017)What Is Qualitative Research? An Overview and Guidelines (2024)The theory of planned behavior (1991)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1 (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)Unified Theory of Acceptance and Use of Technology: A Synthesis and the Road Ahead (2016)Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model (2017)Capturing the Complexity in Advanced Technology Use: Adaptive Structuration Theory (1994)Qualitative Data Analysis for Health Services Research: Developing Taxonomy, Themes, and Theory (2007)Toward a Definition of Mixed Methods Research (2007)Characteristics of Qualitative Descriptive Studies: A Systematic Review (2016)Routledge Handbook of Qualitative Research in Sport and Exercise (2016)Thematic Analysis (2017)A simple method to assess and report thematic saturation in qualitative research (2020)The Coding Manual for Qualitative Researchers (2022)Why we buy what we buy: A theory of consumption values (1991)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Reflecting on reflexive thematic analysis (2019)One size fits all? 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References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 1998Basics of qualitative research : techniques and procedures for developing grounded theory38,622 cited
  • 1988Qualitative Data Analysis: A Methods Sourcebook20,700 cited
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  • 1986Qualitative Data Analysis: A Sourcebook of New Methods10,315 cited
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  • 1994Analysis and Interpretation of Qualitative Data in Consumer Research2,938 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 1974Atmospherics as a Marketing Tool2,541 cited
  • 2008Consumer e-shopping acceptance: Antecedents in a technology acceptance model1,353 cited
  • 2009Customer Experience Management in Retailing: Understanding the Buying Process961 cited
  • 2016Enabling smart retail settings via mobile augmented reality shopping apps544 cited
  • 2014A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness476 cited

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  • 2017Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets429 cited
  • 2009Contemporary Trends and Issues in it Adoption and Diffusion Research356 cited
  • Cited by

    • 2024Determinants of customer buying behaviour in omnichannel retailing: a systematic literature review and future research directions22 cited
    • 2021Phygital Retailing in Fashion. Experiences, Opportunities and Innovation Trajectories16 cited
    • 2020The Future of Retail: Innovations and Basic Trends13 cited
    • 2023Empirical Study on Effects of Gratification on Continuous Usage Intention of AR Avatars in Smart Mirrors: Focus on Generation Z12 cited
    • 2023Managerial approaches and sociotechnical implications of the adoption of consumer-facing in-store technology in organizational processes: the case of fashion retail10 cited