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Non-Korean consumers’ preferences on Korean popular music: A two-country study
16 references·3 citing·50 second hop
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  • 2014

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The social mediascape of transnational Korean pop culture: Hallyu 2.0 as spreadable media practice
138 cited
  • 1997Self-Efficacy in Changing Societies136 cited
  • Cited by

    • 2022Influence of Digital Media Advertisements of KPOP Industry on Selected Young Adults in Manila, Philippines10 cited
    • 2025Beyond Hallyu celebrity appeal: understanding celebrity attractiveness and content creativity as strategic marketing resources in Taiwan7 cited
    • 2023From Korea to the world: women’s role as peer-leaders in K-pop transnational online brand communities7 cited