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The Influence of Brand Image, Design, Feature, and Price on Purchasing Decision of Apple iOS Smartphone in Surakarta, Indonesia
15 references·0 citing·48 second hop
The Influence of Brand Image, Design, Feature, and Price on Purchasing Decision of Apple iOS Smartphone in Surakarta, Indonesia (2018)The Influence of Brand Image, Design, Fea…How source of funds affects buyer’s judgments of price fairness and subsequent response (2016)How source of funds affects b…Polish final purchasers’ expectations towards the features of dairy product packaging in the context of buying decisions (2015)Polish final purchasers’ expe…Does size matter? An exploration of the role of body size on brand image perceptions (2015)Does size matter? An explorat…The influence of perceived product quality, relative price and risk on customer value and willingness to buy: a study of private label merchandise (2013)The influence of perceived pr…Aligning product design with the supply chain: a case study (2012)Aligning product design with …The moderating effect of customer perceived value on online shopping behaviour (2011)The moderating effect of cust…The influence of real women in advertising on mass market fashion brand perception (2011)The influence of real women i…An empirical investigation of the relationship between product nature and supply chain strategy (2010)An empirical investigation of…A framework for the alignment of new product development and supply chains (2010)A framework for the alignment…The effect of perceived product characteristics on private brand purchases (2008)The effect of perceived produ…The Role of Packaging in Positioning an Orange Juice (2007)The Role of Packaging in Posi…Ethical Business and Investment: A Model for Business and Society (2000)Ethical Business and Investme…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Price, brand name, and product composition characteristics as determinants of perceived quality. (1971)Price, brand name, and produc…Statistical principles in experimental design. (1962)Marketing Research (1970)The Effects of Brand Extensions on Market Share and Advertising Efficiency (1992)Why the Microbrewery Movement? 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References

  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 1971Price, brand name, and product composition characteristics as determinants of perceived quality.676 cited
  • 2011The moderating effect of customer perceived value on online shopping behaviour398 cited
  • 2013The influence of perceived product quality, relative price and risk on customer value and willingness to buy: a study of private label merchandise261 cited
  • 2012Aligning product design with the supply chain: a case study160 cited
  • 2010A framework for the alignment of new product development and supply chains155 cited
  • 2010An empirical investigation of the relationship between product nature and supply chain strategy125 cited
  • 2008The effect of perceived product characteristics on private brand purchases85 cited
  • 2007The Role of Packaging in Positioning an Orange Juice63 cited
  • 2000Ethical Business and Investment: A Model for Business and Society50 cited
  • 2011The influence of real women in advertising on mass market fashion brand perception43 cited
  • 2015Polish final purchasers’ expectations towards the features of dairy product packaging in the context of buying decisions22 cited
  • 2015Does size matter? An exploration of the role of body size on brand image perceptions

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20 cited
  • 2016How source of funds affects buyer’s judgments of price fairness and subsequent response15 cited
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