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Comparative Price Advertising: Informative or Deceptive?
16 references·16 citing·32 second hopsampled
Comparative Price Advertising: Informative or Deceptive? (1992)Comparative Price Advertising: Informativ…Advances in Consumer Research (2025)Advances in Consumer ResearchMental Accounting and Consumer Choice (2008)Mental Accounting and Consume…Pricing: Making Profitable Decisions (2003)Pricing: Making Profitable De…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Promotion Signal: Proxy for a Price Cut? (1990)Promotion Signal: Proxy for a…Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information (1990)Consumer Skepticism of Advert…Contextual Influences on Perceptions of Merchant-Supplied Reference Prices (1989)Contextual Influences on Perc…The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search (1988)The Effect of Plausible and E…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…The Integrative Research Review: A Systematic Approach (1986)The Integrative Research Revi…Perceived quality : how consumers view stores and merchandise (1985)Perceived quality : how consu…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…Current issues and research in advertising (1978)Current issues and research i…The Economics of Information (1976)The Economics of InformationThe Economics of Information (1961)The Economics of InformationConsumer Protection on Kickstarter (2020)Consumer Protection on Kickst…A note on the future of personalized pricing: cause for concern (2020)A note on the future of perso…Investigating the Antecedents and Consequences of an Overall Store Price Image in Retail Settings (2014)Investigating the Antecedents…Effectiveness of Exaggerated Advertised Reference Prices: The Role of Decision Time Pressure (2013)Effectiveness of Exaggerated …Marketing tactics discouraging price search: Deception and competition (2009)Marketing tactics discouragin…The effects of reference prices on bidding behavior in interactive pricing mechanisms (2008)The effects of reference pric…A study of time limited price promotions (2007)A study of time limited price…Consumers’ responses to price presentation formats in rebate advertisements (2006)Consumers’ responses to price…Using invoice price information to frame advertised offers (2003)Using invoice price informati…Comparative Price Advertising: Believe It or Not (2002)Comparative Price Advertising…Pricing and Public Policy: A Research Agenda and an Overview of the Special Issue (1999)Pricing and Public Policy: A …Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands’ Prices and Semantic Cues (1999)Consumer Evaluation of Refere…The Price Is Right...or is it? Demographic and category effects on consumer price knowledge (1998)The Price Is Right...or is it…Do Consumers Overgeneralize One-Sided Comparative Price Claims, and Are More Stringent Regulations Needed? (1996)Do Consumers Overgeneralize O…Believability and consumer perceptions of implausible reference prices in retail advertisements (1996)Believability and consumer pe…Deception in retailer high-low pricing: A “rule of reason” approach (1994)Deception in retailer high-lo…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Prospect Theory: An Analysis of Decision under Risk (1979)The Framing of Decisions and the Psychology of Choice (1981)Prospect theory: An analysis of decision under risk (1988)Are Investors Reluctant to Realize Their Losses? 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A Study of Customer Reviews on Amazon.Com1 (2010)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)The Elaboration Likelihood Model of Persuasion (1986)How Consumers Assess the Value of Advertising (1995)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1961The Economics of Information5,253 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 1976The Economics of Information3,287 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 1978Current issues and research in advertising940 cited
  • 1986The Integrative Research Review: A Systematic Approach537 cited
  • 1988The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search489 cited
  • 1990Promotion Signal: Proxy for a Price Cut?483 cited
  • 1990Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information481 cited
  • 2003Pricing: Making Profitable Decisions424 cited
  • 1985Perceived quality : how consumers view stores and merchandise412 cited
  • 1989Contextual Influences on Perceptions of Merchant-Supplied Reference Prices

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365 cited

Cited by

  • 1998The Price Is Right...or is it? Demographic and category effects on consumer price knowledge63 cited
  • 2008The effects of reference prices on bidding behavior in interactive pricing mechanisms61 cited
  • 2003Using invoice price information to frame advertised offers60 cited
  • 1999Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands’ Prices and Semantic Cues58 cited
  • 2013Effectiveness of Exaggerated Advertised Reference Prices: The Role of Decision Time Pressure56 cited
  • 2020Consumer Protection on Kickstarter54 cited
  • 1994Deception in retailer high-low pricing: A “rule of reason” approach52 cited
  • 2006Consumers’ responses to price presentation formats in rebate advertisements49 cited
  • 1996Do Consumers Overgeneralize One-Sided Comparative Price Claims, and Are More Stringent Regulations Needed?46 cited
  • 2009Marketing tactics discouraging price search: Deception and competition41 cited
  • 1999Pricing and Public Policy: A Research Agenda and an Overview of the Special Issue40 cited
  • 2007A study of time limited price promotions39 cited
  • 2002Comparative Price Advertising: Believe It or Not37 cited
  • 2020A note on the future of personalized pricing: cause for concern35 cited
  • 2014Investigating the Antecedents and Consequences of an Overall Store Price Image in Retail Settings34 cited
  • 1996Believability and consumer perceptions of implausible reference prices in retail advertisements33 cited