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Social Media and Social Identity in the Millennial Generation
16 references·0 citing·47 second hop
Social Media and Social Identity in the Millennial Generation (2019)Social Media and Social Identity in the M…Social media? Get serious! Understanding the functional building blocks of social media (2011)Social media? Get serious! Un…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Digital Natives, Digital Immigrants Part 1 (2001)Digital Natives, Digital Immi…Brand Community (2001)Brand CommunitySOCIAL CAPITAL AND VALUE CREATION: THE ROLE OF INTRAFIRM NETWORKS. (1998)SOCIAL CAPITAL AND VALUE CREA…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Social Identity Theory and the Organization (1989)Social Identity Theory and th…Mass Communication and Para-Social Interaction (1956)Mass Communication and Para-S…Digital game-based learning (2003)The ‘digital natives’ debate: A critical review of the evidence (2008)Digital Natives, Digital Immigrants (2013)Covid-19 pandemic and online learning: the challenges and opportunities (2020)Estimating Nonresponse Bias in Mail Surveys (1977)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)The Presentation of Self in Everyday Life. 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(1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Economic Action and Social Structure: The Problem of Embeddedness (1985)Social Capital in the Creation of Human Capital (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)KNOWLEDGE TRANSFER IN INTRAORGANIZATIONAL NETWORKS: EFFECTS OF NETWORK POSITION AND ABSORPTIVE CAPACITY ON BUSINESS UNIT INNOVATION AND PERFORMANCE. (2001)Social Capital: Prospects for a New Concept (2002)Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice1 (2005)The psychology of interpersonal relations. (1958)On the Evaluation of Structural Equation Models (1988)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Medical Innovation: A Diffusion Study. (1967)Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system (2004)Using Online Conversations to Study Word-of-Mouth Communication (2004)
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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media19,104 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 2003Evolving to a New Dominant Logic for Marketing15,040 cited
  • 2001Digital Natives, Digital Immigrants Part 111,789 cited
  • 1989Social Identity Theory and the Organization11,468 cited
  • 1997Dimensions of Brand Personality7,380 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty7,033 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?6,304 cited
  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews6,062 cited
  • 1998SOCIAL CAPITAL AND VALUE CREATION: THE ROLE OF INTRAFIRM NETWORKS.5,932 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1956Mass Communication and Para-Social Interaction5,222 cited
  • 2011Social media? Get serious! Understanding the functional building blocks of social media5,200 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,659 cited
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Social media: The new hybrid element of the promotion mix
4,362 cited
  • 2001Brand Community4,090 cited
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