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The effect of activity identity fusion on negative consumer behavior
16 references·8 citing·45 second hop
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References

  • 1989Social Identity Theory and the Organization7,973 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1992Alumni and their alma mater: A partial test of the reformulated model of organizational identification5,770 cited
  • 1989Social Identity Theory and the Organization5,394 cited
  • 1994Organizational Images and Member Identification4,912 cited
  • 2001Brand Community3,994 cited
  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
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  • 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
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  • 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 1995Subcultures of Consumption: An Ethnography of the New Bikers2,232 cited
  • 2003

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Consumer Switching Costs: A Typology, Antecedents, and Consequences
1,857 cited
  • 1995Liberatory Postmodernism and the Reenchantment of Consumption1,633 cited
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    • 2024Sosyal Medyada Marka Boykotları ve Kriz İletişimi: ‘Twitter (X)’ Kullanıcı Yorumlarının Metin Madenciliği ile İncelenmesi9 cited