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Customers’ cherry picking and mobile accessibility on competing firms’ profitability
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Customers’ cherry picking and mobile accessibility on competing firms’ profitability (2019)Customers’ cherry picking and mobile acce…European Journal of Business and Management (2017)European Journal of Business …Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness (2015)Mobile Ad Effectiveness: Hype…Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions (2015)Geo-Conquesting: Competitive …Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions (2014)Which Products Are Best Suite…Estimating Demand for Mobile Applications in the New Economy (2014)Estimating Demand for Mobile …The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies (2013)The Effect of In-Store Travel…Mobile Targeting (2013)Mobile TargetingConsumer technology traits in determining mobile shopping adoption: An application of the extended theory of planned behavior (2012)Consumer technology traits in…A meta-analysis of mobile commerce adoption and the moderating effect of culture (2012)A meta-analysis of mobile com…Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons (2008)Coupons going wireless: Deter…Personalized Pricing and Quality Differentiation (2005)Personalized Pricing and Qual…Do we care what others Get? A Behaviorist Approach to Targeted Promotions (2002)Do we care what others Get? A…Customer Poaching and Brand Switching (2000)Customer Poaching and Brand S…Paying Customers to Switch (1997)Paying Customers to SwitchCompetitive Coupon Targeting (1995)Competitive Coupon TargetingOn the Strategic Choice of Spatial Price Policy (1987)On the Strategic Choice of Sp…Self-efficacy: Toward a unifying theory of behavioral change. (1977)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Investigating users’ perspectives on e-learning: An integration of TAM and IS success model (2015)Understanding mobile banking: The unified theory of acceptance and use of technology combined with cultural moderators (2015)The technology acceptance model (TAM): A meta-analytic structural equation modeling approach to explaining teachers’ adoption of digital technology in education (2018)Human Problem Solving (1972)Specification Tests in Econometrics (1978)The Buying Impulse (1987)The role of digital and social media marketing in consumer behavior (2015)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)Understanding Customer Experience Throughout the Customer Journey (2016)A Price Discrimination Theory of Coupons (1984)Competitive Promotional Strategies (1988)Stability in Competition (1990)E-Customization (2003)The economic analysis of advertising (2005)Contracts as a barrier to entry (1987)The Theory of Industrial Organization (1988)Competition when Consumers have Switching Costs: An Overview with Applications to Industrial Organization, Macroeconomics, and International Trade (1995)Digital Economics (2019)Defining and Estimating a Trading Area (1964)The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)Putting one-to-one marketing to work: Personalization, customization, and choice (2008)Digital marketing: A framework, review and research agenda (2016)The role of data privacy in marketing (2016)Econometric Models of Probabilistic Choice (1981)Automobile Prices in Market Equilibrium (1995)Measuring Market Power in the Ready-to-Eat Cereal Industry (1998)Research Note—When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth (2016)Personalized mobile marketing strategies (2019)Digital transformation: A multidisciplinary perspective and future research agenda (2024)Markets with Consumer Switching Costs (1987)The Competitiveness of Markets with Switching Costs (1987)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2006)A Theory of Psychological Reactance (1968)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The chameleon effect: The perception-behavior link and social interaction. (1999)Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016)Exploring the Implications of the Internet for Consumer Marketing (1997)Distance, Lending Relationships, and Competition (2005)The Economics of Privacy (2016)Corporate Governance and Sustainability Performance: Analysis of Triple Bottom Line Performance (2016)Flexibility and Resilience in Corporate Decision Making: A New Sustainability-Based Risk Management System in Uncertain Times (2021)Effect of Occupational Transfers on Employee Engagement in Private Universities in Western Kenya By IJISRT (2024)
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References

  • 2017European Journal of Business and Management2,838 cited
  • 2000Customer Poaching and Brand Switching631 cited
  • 1987On the Strategic Choice of Spatial Price Policy614 cited
  • 2012A meta-analysis of mobile commerce adoption and the moderating effect of culture553 cited
  • 2014Estimating Demand for Mobile Applications in the New Economy403 cited
  • 1997Paying Customers to Switch390 cited
  • 1995Competitive Coupon Targeting373 cited
  • 2015Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness361 cited
  • 2013The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies351 cited
  • 2015Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions324 cited
  • 2013Mobile Targeting301 cited
  • 2014Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions300 cited
  • 2005Personalized Pricing and Quality Differentiation279 cited
  • 2012Consumer technology traits in determining mobile shopping adoption: An application of the extended theory of planned behavior269 cited
  • 2008Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons

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262 cited
  • 2002Do we care what others Get? A Behaviorist Approach to Targeted Promotions251 cited
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