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The Alcohol–Sport Nexus and How Consumers Are Affected Through Sponsorship
16 references·1 citing·51 second hopsampled
The Alcohol–Sport Nexus and How Consumers Are Affected Through Sponsorship (2019)The Alcohol–Sport Nexus and How Consumers…Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarity (2014)Corporate sponsorship as an i…State of Art and Science in Sponsorship-Linked Marketing (2008)State of Art and Science in S…The Relationship Between Major-League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms (2005)The Relationship Between Majo…SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)SPONSORSHIP-LINKED MARKETING:…Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport (2004)Conceptualization and alterna…Assessing the Effectiveness of Sport Sponsorships — An Empirical Examination (2004)Assessing the Effectiveness o…Sports sponsorship, spectator recall and false consensus (1999)Sports sponsorship, spectator…Relatedness, Prominence, and Constructive Sponsor Identification (1999)Relatedness, Prominence, and …Media effect in commercial sponsorship (1999)Media effect in commercial sp…Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Exposure and affect: Overview and meta-analysis of research, 1968-1987. (1989)Exposure and affect: Overview…An Examination Of The Validity Of Two Models Of Attitude (1981)An Examination Of The Validit…Feeling and thinking: Preferences need no inferences. 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1989Exposure and affect: Overview and meta-analysis of research, 1968-1987.1,970 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
  • 2005SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX679 cited
  • 1981An Examination Of The Validity Of Two Models Of Attitude352 cited
  • 1999Relatedness, Prominence, and Constructive Sponsor Identification287 cited
  • 1999Media effect in commercial sponsorship284 cited
  • 2008State of Art and Science in Sponsorship-Linked Marketing268 cited
  • 1999Sports sponsorship, spectator recall and false consensus259 cited
  • 2004Assessing the Effectiveness of Sport Sponsorships — An Empirical Examination247 cited
  • 2004Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport226 cited
  • 2005The Relationship Between Major-League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms

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169 cited
  • 2014Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarity159 cited
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    • 2024In the arena of debate: a systematic literature review on sports sponsorship by controversial industries11 cited