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Quid pro quo
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A Study of the Relationship between Customer Satisfaction and Willingness to Pay (2005)Do Satisfied Customers Really…The impact of the alliance on the partners: A look at cause–brand alliances (2004)The impact of the alliance on…Managing tacit and explicit knowledge transfer in IJVs: the role of relational embeddedness and the impact on performance (2004)Managing tacit and explicit k…The impact of brand credibility on consumer price sensitivity (2002)The impact of brand credibili…The development of a scale to measure perceived corporate credibility (2001)The development of a scale to…The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective (2001)The Acquisition and Utilizati…No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)No Pain, No Gain: A Critical …Is a Company Known by the Company it Keeps? 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References

  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2018Multivariate Data Analysis3,516 cited
  • 2009Diffusion of Innovations2,442 cited
  • 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
  • 2009Open R&D and open innovation: exploring the phenomenon1,820 cited
  • 2011We’re all connected: The power of the social media ecosystem1,657 cited
  • 2005Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay1,204 cited
  • 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
  • 2004Managing tacit and explicit knowledge transfer in IJVs: the role of relational embeddedness and the impact on performance1,034 cited
  • 2001The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective1,031 cited
  • 2006The legitimacy of strategic alliances: an institutional perspective786 cited
  • 2012Collaborative Value Creation679 cited
  • 2001The development of a scale to measure perceived corporate credibility607 cited
  • 2002The impact of brand credibility on consumer price sensitivity563 cited

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  • 2013R&D Cooperation, Partner Diversity, and Innovation Performance: An Empirical Analysis452 cited
  • 2004The impact of the alliance on the partners: A look at cause–brand alliances430 cited
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