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Optimal Length of Free Trial for Online Service Considering User's Learning Effect
16 references·0 citing·53 second hopsampled
Optimal Length of Free Trial for Online Service Considering User's Learning Effect (2019)Optimal Length of Free Trial for Online S…Fee or Free: When Should Firms Charge for Online Content? (2016)Fee or Free: When Should Firm…The challenge of retaining customers acquired with free trials (2015)The challenge of retaining cu…On Product-Level Uncertainty and Online Purchase Behavior: An Empirical Analysis (2015)On Product-Level Uncertainty …Economics of Free Under Perpetual Licensing: Implications for the Software Industry (2014)Economics of Free Under Perpe…Invited Paper —Learning Models: An Assessment of Progress, Challenges, and New Developments (2013)Invited Paper —Learning Model…Choosing a Digital Content Strategy: How Much Should Be Free? (2013)Choosing a Digital Content St…Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty (2011)Optimal Software Free Trial S…Free trial or no free trial: Optimal software product design with network effects (2010)Free trial or no free trial: …Heterogeneous Learning and the Targeting of Marketing Communication for New Products (2007)Heterogeneous Learning and th…Managing Piracy: Pricing and Sampling Strategies for Digital Experience Goods in Vertically Segmented Markets (2005)Managing Piracy: Pricing and …Learning and Forgetting: Modeling Optimal Product Sampling Over Time (2001)Learning and Forgetting: Mode…Using Demonstration to Increase New Product Acceptance: Controlling Demonstration Time (1996)Using Demonstration to Increa…Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets (1996)Decision-Making Under Uncerta…The learning curve, diffusion, and competitive strategy (1987)The learning curve, diffusion…Effects of Product Trial on Consumer Expectations, Demand, and Prices (1985)Effects of Product Trial on C…Optimal Pricing of Experience Goods (1983)Optimal Pricing of Experience…Information and Consumer Behavior (1970)Product differentiation advantages of pioneering brands (1980)Consumer Information, Product Quality, and Seller Reputation (1982)Strategic Pricing of New Pharmaceuticals (1998)Uncertainty and Learning in Pharmaceutical Demand (2005)Network externalities, competition, and compatibility (1985)Technology Adoption in the Presence of Network Externalities (1986)Systems Competition and Network Effects (1994)The Implications of Offering Free Versions for the Performance of Paid Mobile Apps (2017)Marketing research on Mobile apps: past, present and future (2021)The Learning Curve and Competition (1981)Competitive strategic management (1984)Multimarket Oligopoly: Strategic Substitutes and Complements (1985)Barriers to Entry and Market Entry Decisions in Consumer and Industrial Goods Markets (1989)Is failure good? (2005)Learning by Doing (2010)A Coefficient of Agreement for Nominal Scales (1960)Stress, appraisal, and coping (1985)Stress: Appraisal and Coping (2013)Understanding the use of Virtual Reality in Marketing: A text mining-based review (2018)Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective (2021)The dual-process model of product information and habit in influencing consumers’ purchase intention: The role of live streaming features (2022)The Theory of Buyer Behavior (1971)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Patents as Options: Some Estimates of the Value of Holding European Patent Stocks (1984)How to improve Bayesian reasoning without instruction: Frequency formats. (1995)On narrow norms and vague heuristics: A reply to Kahneman and Tversky. (1996)On the reality of cognitive illusions. (1996)The Utility Analysis of Choices Involving Risk (1948)Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach (1998)Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry (2002)A Mobile Platform's In‐App Advertising Contract Under Agency Pricing for App Sales (2016)Strategic Intellectual Property Sharing: Competition on an Open Technology Platform Under Network Effects (2018)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Maps of Bounded Rationality: Psychology for Behavioral Economics (2003)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services (2012)Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions (2019)Monopoly and product quality (1978)The Theory of Incentives (2002)Managing Digital Piracy: Pricing and Protection (2004)Competing with Free: The Impact of Movie Broadcasts on DVD Sales and Internet Piracy1 (2009)Converting Pirates Without Cannibalizing Purchasers: The Impact of Digital Distribution on Physical Sales and Internet Piracy (2010)A Simple Theory of Advertising as a Good or Bad (1993)The Value of Purchase History Data in Target Marketing (1996)The Role of Targeted Communication and Contagion in Product Adoption (2008)Modeling Consumer Learning from Online Product Reviews (2012)Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa (2016)On the Pooling of Time Series and Cross Section Data (1978)Developing Buyer-Seller Relationships (1987)Discrete Choice Methods with Simulation (2001)Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI (2017)Do your social media lead you to make social deal purchases? Consumer-generated social referrals for sales via social commerce (2017)
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References

  • 1996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets1,223 cited
  • 2005Managing Piracy: Pricing and Sampling Strategies for Digital Experience Goods in Vertically Segmented Markets266 cited
  • 1987The learning curve, diffusion, and competitive strategy257 cited
  • 2007Heterogeneous Learning and the Targeting of Marketing Communication for New Products238 cited
  • 1983Optimal Pricing of Experience Goods212 cited
  • 2015On Product-Level Uncertainty and Online Purchase Behavior: An Empirical Analysis211 cited
  • 2011Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty206 cited
  • 2010Free trial or no free trial: Optimal software product design with network effects181 cited
  • 2014Economics of Free Under Perpetual Licensing: Implications for the Software Industry151 cited
  • 2015The challenge of retaining customers acquired with free trials148 cited
  • 2001Learning and Forgetting: Modeling Optimal Product Sampling Over Time139 cited
  • 2013Invited Paper —Learning Models: An Assessment of Progress, Challenges, and New Developments135 cited
  • 2016Fee or Free: When Should Firms Charge for Online Content?130 cited
  • 1996Using Demonstration to Increase New Product Acceptance: Controlling Demonstration Time

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109 cited
  • 2013Choosing a Digital Content Strategy: How Much Should Be Free?107 cited
  • 1985Effects of Product Trial on Consumer Expectations, Demand, and Prices106 cited
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