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Journal of Brand Management: year end review 2017 · Study

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ArticleJournal of Brand Management: year end review 2017

Shaun M. Powell2017

Article2017

Journal of Brand Management: year end review 2017

Shaun M. Powell

8 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?2017Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth 2017Refining the conceptualization of Brand Authenticity 2017Gamification as a platform for brand co-creation experiences 2017Antecedents and outcomes of brand experience: an empirical study 2017The co-creation continuum: from tactical market research tool to strategic collaborative innovation method 2017New brand logo design: customers’ preference for brand name and icon 2017Advances in Luxury Brand Management

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2020Journal of Brand Management: year end review 2020

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Year2017

Typearticle

Published2017-11-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations8

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/s41262-017-0078-9

openalex_workW2916617172

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