References

No references inside the corpus for this window.

Cited by

• 2009Designing Visual Recognition for the Brand*195 cited
• 2001Consumer Evaluations of Service Brand Extensions134 cited
• 2015The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China109 cited
• 2010Fast fashion brand extensions: An empirical study of consumer preferences99 cited
• 2009Network-Domains in Combat and Fashion Organizations92 cited
• 2020Brand knowledge and non-financial brand performance in the green restaurants: Mediating effect of brand attitude84 cited
• 2004Interpretation and Implementation of Reputation/Brand Management by UK University Leaders71 cited
• 2021Sustaining brand loyalty: The moderating role of green consumption values64 cited
• 2016Reciprocal transfer of brand identity and image associations arising from higher education brand extensions63 cited
• 2002Absolute and Relative Resources as Determinants of International Acquisitions55 cited
• 2010Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation51 cited
• 2022From brand control to brand co-creation: An integrated framework of brand paradigms and emerging brand perspectives44 cited
• 1993Introduction to the special issue on brand equity44 cited