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Donation appeals rewarding fitness in the context of CSR initiatives
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Donation appeals rewarding fitness in the context of CSR initiatives (2019)Donation appeals rewarding fitness in the…A Meta-Analytic Review of Corporate Social Responsibility and Corporate Financial Performance (2015)A Meta-Analytic Review of Cor…How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction (2014)How does corporate social res…Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR (2011)Perceived Organizational Moti…The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)The Stopping Power of Adverti…Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures (2010)Is Customer Participation in …Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…The Happiness of Giving: The Time-Ask Effect (2008)The Happiness of Giving: The …The effects of customer participation in co-created service recovery (2007)The effects of customer parti…Reaping relational rewards from corporate social responsibility: The role of competitive positioning (2007)Reaping relational rewards fr…Corporate social responsibility: what are top hotel companies reporting? 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References

  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
  • 2004The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits1,590 cited
  • 2014How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction1,545 cited
  • 1959The effect of severity of initiation on liking for a group.1,296 cited
  • 2007Reaping relational rewards from corporate social responsibility: The role of competitive positioning1,295 cited
  • 2010Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures1,084 cited
  • 2007Co-production and customer loyalty in financial services918 cited
  • 2002Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards835 cited
  • 2010The Stopping Power of Advertising: Measures and Effects of Visual Complexity780 cited
  • 2007The effects of customer participation in co-created service recovery757 cited
  • 2015A Meta-Analytic Review of Corporate Social Responsibility and Corporate Financial Performance694 cited
  • 2011Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR555 cited

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  • 2007Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer501 cited
  • 2007Corporate social responsibility: what are top hotel companies reporting?497 cited
  • 2008The Happiness of Giving: The Time-Ask Effect411 cited
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