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Quand « l’instruction à imaginer » fait évoluer la communication sur les vins
9 references·1 citing·49 second hop
Quand « l’instruction à imaginer » fait évoluer la communication sur les vins (2019)Quand « l’instruction à imaginer » fait é…Does storytelling add value to fine Bordeaux wines? (2013)Does storytelling add value t…Consumer behaviour for wine 2.0: A review since 2003 and future directions (2012)Consumer behaviour for wine 2…Pourquoi est-il difficile de “sortir” des codes graphiques du vin français ? (2008)Pourquoi est-il difficile de …MANAGING INTEGRATED MARKETING COMMUNICATION (IMC) THROUGH STRATEGIC DECOUPLING: How Luxury Wine Firms Retain Brand Leadership While Appearing to Be Wedded to the Past (2005)MANAGING INTEGRATED MARKETING…Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes (1997)Effects of Print Ad Pictures …The Operation of Visual Imagery as a Mediator of Advertising Effects (1993)The Operation of Visual Image…The Generation and Consequences of Communication-Evoked Imagery (1992)The Generation and Consequenc…The Role of Imagery in Information Processing: Review and Extensions (1987)The Role of Imagery in Inform…Attitude Change through Visual Imagery in Advertising (1980)Attitude Change through Visua…Communication and the Évin Law Relaxation (2024)Communication and the Évin La…Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice (2005)The dimensions of wine quality (2007)Holistic Package Design and Consumer Brand Impressions (2008)Millennial generation attitudes to sustainable wine: an exploratory study on Italian consumers (2013)Consumers’ perceptions, preferences and willingness-to-pay for wine with sustainability characteristics: A review (2017)“Natural wine” consumers and interest in label information: An analysis of willingness to pay in a new Italian wine market segment (2019)The mental image. 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(1988)The Impact of Verbal Anchoring on Consumer Response to Image Ads (2000)The Effectiveness of Print Advertising Stimuli in Evoking Elaborate Consumption Visions for Potential Travelers (2007)Designing persuasive destination websites: A mental imagery processing perspective (2011)Advances in Consumer Research (2025)Self-schemata and processing information about the self. (1977)Understanding Attitudes and Predicting Social Behavior (1980)Possessions and the Extended Self (1988)Word‐of‐mouth communication in the service marketplace (1999)Tourism information and pleasure motivation (2000)The effects of incentives, deal proneness, satisfaction and tie strength on word‐of‐mouth behaviour (2002)Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Fine as North Dakota Wine: Sensory Expectations and the Intake of Companion Foods (2007)Wine labelling: is it time to break with tradition? A study of the moderating role of perceived risk (2011)Package Graphic Design: Investigating the Variables that Moderate Consumer Response to Atypical Designs (2014)Stratégies d’artification dans le domaine du luxe. Le cas des vins de prestige (2015)Telling more than we can know: Verbal reports on mental processes. (1977)Imagery and Verbal Processes (2013)The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit: Imagination Proclivity as a Moderator (2019)Estimation of a Hedonic Price Equation for Bordeaux Wine: Does Quality Matter? (1997)The Use of Quality and Reputation Indicators by Consumers: The Case of Bordeaux Wine (1997)When consumers and brands talk: Storytelling theory and research in psychology and marketing (2008)Developing a Wine Experience Scale: A New Strategy to Measure Holistic Behaviour of Wine Tourists (2020)Brand narratives: Content and consequences among heritage brands (2021)No Story Without a Storyteller: The Impact of the Storyteller as a Narrative Element in Online Destination Marketing (2021)Self-efficacy mechanism in human agency. (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Measurement of Destination Image: An Empirical Assessment (1993)Consumer Choice between Hedonic and Utilitarian Goods (2000)The meaning and measurement of destination image. (2003)The role of desires and anticipated emotions in goal‐directed behaviours: Broadening and deepening the theory of planned behaviour (2001)
this work references cited by second hop

References

  • 1987The Role of Imagery in Information Processing: Review and Extensions1,279 cited
  • 1992The Generation and Consequences of Communication-Evoked Imagery388 cited
  • 2012Consumer behaviour for wine 2.0: A review since 2003 and future directions377 cited
  • 1997Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes289 cited
  • 1980Attitude Change through Visual Imagery in Advertising248 cited
  • 1993The Operation of Visual Imagery as a Mediator of Advertising Effects207 cited
  • 2005MANAGING INTEGRATED MARKETING COMMUNICATION (IMC) THROUGH STRATEGIC DECOUPLING: How Luxury Wine Firms Retain Brand Leadership While Appearing to Be Wedded to the Past177 cited
  • 2013Does storytelling add value to fine Bordeaux wines?54 cited
  • 2008Pourquoi est-il difficile de “sortir” des codes graphiques du vin français ?24 cited

Cited by

  • 2024Communication and the Évin Law Relaxation0 cited

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