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Datengetriebene Entscheidungsfindung aus strategischer und operativer Perspektive im Handel
12 references·0 citing·35 second hop
Datengetriebene Entscheidungsfindung aus strategischer und operativer Perspektive im Handel (2019)Datengetriebene Entscheidungsfindung aus …A Domain-Oriented Analysis of the Impact of Machine Learning—The Case of Retailing (2019)A Domain-Oriented Analysis of…Marketing (2018)MarketingDigitale Zwillinge – Eine explorative Fallstudie zur Untersuchung von Geschäftsmodellen (2018)Digitale Zwillinge – Eine exp…Business Analytics in der deutschen Praxis (2016)Business Analytics in der deu…Analyse des Digitalisierungspotentials von Handelsunternehmen (2016)Analyse des Digitalisierungsp…Marketing-Mix (2014)Marketing-MixBig Data : The Management Revolution (2013)Big Data : The Management Rev…Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics (2006)Promotion Profitability for a…The Price Advantage (2004)The Price AdvantageSortimentspolitik im Einzelhandel : Planung und Steuerung (1994)Sortimentspolitik im Einzelha…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…The Concept of the Marketing Mix (1964)The Concept of the Marketing …Impact of Sales Promotions on When, What, and How Much to Buy (1988)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Customer Experience Management in Retailing: An Organizing Framework (2009)Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics (2012)Retail forecasting: Research and practice (2019)Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers (2010)Business Models: Origin, Development and Future Research Perspectives (2015)Options for Formulating a Digital Transformation Strategy (2020)Big data: the management revolution. (2012)Computing Machinery and Intelligence (1950) (2021)How does digital transformation affect organisational sustainable performance: the mediating roles of supply chain agility and integration (2023)Enhancing loyalty in luxury fashion with AI: the mediation role of customer relationships (2025)The influence of motivational factors on online purchase intention utilizing AI-enabled portals: A hybrid SEM-ANN approach (2025)The Economic Effects of Advertising. (1942)The Economic Effects of Advertising. (1942)Advertising management : text and cases (1959)Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)The Changing Role of Marketing in the Corporation (1992)Evolving to a New Dominant Logic for Marketing (2003)Competing through service: Insights from service-dominant logic (2006)Applications of Artificial Intelligence in commercial banks – A research agenda for behavioral finance (2020)Unternehmenskommunikation und Kommunikationsmanagement: Grundlagen, Handlungsfelder und Wertschöpfung (2022)Strategic Brand Management (2023)Identifying Application Areas for Machine Learning in the Retail Sector (2023)Current trends in Smart City initiatives: Some stylised facts (2014)Privacy and human behavior in the age of information (2015)Big data analytics and firm performance: Effects of dynamic capabilities (2016)Kundenorientierung durch Category Management — Kritische Analyse eines Kooperationsmodells zwischen Industrie und Handel (1997)Multichannel-Strategien für E-Commerce Anbieter – der Weg von on- nach offline (2013)Methoden zur Messung individueller Zahlungsbereitschaften: Ein Überblick zum State of the Art (2006)Violations of rational choice principles in pricing decisions (2015)The role of leadership in salespeople’s price negotiation behavior (2017)
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References

  • 2013Big Data : The Management Revolution3,540 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1964The Concept of the Marketing Mix961 cited
  • 2018Marketing634 cited
  • 2006Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics186 cited
  • 2004The Price Advantage68 cited
  • 2019A Domain-Oriented Analysis of the Impact of Machine Learning—The Case of Retailing51 cited
  • 2018Digitale Zwillinge – Eine explorative Fallstudie zur Untersuchung von Geschäftsmodellen25 cited
  • 1994Sortimentspolitik im Einzelhandel : Planung und Steuerung23 cited
  • 2016Analyse des Digitalisierungspotentials von Handelsunternehmen20 cited
  • 2016Business Analytics in der deutschen Praxis16 cited
  • 2014Marketing-Mix5 cited

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