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Multichannel-Strategien für E-Commerce Anbieter – der Weg von on- nach offline · Study

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ChapterMultichannel-Strategien für E-Commerce Anbieter – der Weg von on- nach offline

Gesa Crockford2013

Chapter2013

Multichannel-Strategien für E-Commerce Anbieter – der Weg von on- nach offline

Gesa Crockford · Falk Ritschel · Ulf-Marten Schmieder

6 citations·0/0 files stored·Springer eBooks

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Digital Innovation in Industries

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References

2001Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology.2000Get the Right Mix of Bricks and Clicks 1999Retail Marketing Management 1988Betriebswirtschaftslehre des Handels 2000The converging business models of Internet and bricks-and-mortar retailers 2003Multi-Channel-Retailing 2005Click and Mortar Strategies Viewed from the Web: A Content Analysis of Features Illustrating Integration Between Retailers' Online and Offline Presence 2008Multi-Channel-Retailing

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Year2013

Typechapter

Published2013-01-01

VenueSpringer eBooks

Languagede

Citations6

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1007/978-3-658-01986-0_19

openalex_workW29730885

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