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Multichannel-Strategien für E-Commerce Anbieter – der Weg von on- nach offline
16 references·0 citing·40 second hop
Multichannel-Strategien für E-Commerce Anbieter – der Weg von on- nach offline (2013)Multichannel-Strategien für E-Commerce An…Handelsmarketing (2018)HandelsmarketingMulti Channel Retailing – Erscheinungsformen und Erfolgsfaktoren (2012)Multi Channel Retailing – Ers…Future Trends in Multi-channel Retailing (2009)Future Trends in Multi-channe…Multi-Channel-Retailing (2008)Multi-Channel-RetailingClick and Mortar Strategies Viewed from the Web: A Content Analysis of Features Illustrating Integration Between Retailers' Online and Offline Presence (2005)Click and Mortar Strategies V…Multikanalstrategien (2003)MultikanalstrategienMulti-Channel-Retailing (2003)Multi-Channel-RetailingDas Multikanalphänomen — viele Wege führen zum Kunden (2003)Das Multikanalphänomen — viel…Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Experiential value: conceptua…The converging business models of Internet and bricks-and-mortar retailers (2000)The converging business model…Get the Right Mix of Bricks and Clicks (2000)Get the Right Mix of Bricks a…Retail Marketing Management (1999)Retail Marketing ManagementSortimentspolitik im Einzelhandel (1994)Sortimentspolitik im Einzelha…Sortimentspolitik im Einzelhandel : Planung und Steuerung (1994)Sortimentspolitik im Einzelha…Erfolgreiches Einzelhandelsmarketing : Grundlagen und Entscheidungshilfen (1990)Erfolgreiches Einzelhandelsma…Betriebswirtschaftslehre des Handels (1988)Betriebswirtschaftslehre des …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Hedonic shopping motivations (2003)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies (2015)Consumer Evaluations of Brand Extensions (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer trust in e-commerce in the United States, Singapore and China (2005)Effects of Multi-Channel Consumers' Perceived Retail Attributes on Purchase Intentions of Clothing Products (2005)The effect of offline brand trust and perceived internet confidence on online shopping intention in the integrated multi‐channel context (2009)Strategy and the new economics of information (1999)Unbundling the corporation. (1999)Internet retailing: the past, the present and the future (2010)Physical distribution service quality in online retailing (2010)Business Models: Origin, Development and Future Research Perspectives (2015)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Economic Action and Social Structure: The Problem of Embeddedness (1985)The Economic Institutions of Capitalism (1987)International ethnic entrepreneurship: Antecedents, outcomes and environmental context (2011)Understanding Web 2.0 service models: A knowledge-creating perspective (2011)The effects of retail channel integration through the use of information technologies on firm performance (2012)Strategic entrepreneurship: entrepreneurial strategies for wealth creation (2001)Disruptive Technology Reconsidered: A Critique and Research Agenda (2004)Challenges and Opportunities in Multichannel Customer Management (2006)Store atmosphere, mood and purchasing behavior (1997)European retailing in e‐transition? (2001)EDLP versus Hi–Lo pricing strategies in retailing—a state of the art article (2013)Multi-Channel Strategies: Capturing and Exploring Diversity in the European Retail Grocery Industry (2005)Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels (2006)The influence of children on parental purchases during supermarket shopping (2004)Universities in a competitive global marketplace (2006)Fashion retailing – past, present and future (2014)The drivers of consumer value in the ECR Category Management model (2009)Handelsmarken – Erscheinungsformen, Potenziale und strategische Stoßrichtungen (2012)Preisorientierte Aktionspolitik (2012)Preismanagement: Eine prozessorientierte Perspektive (2009)Nachhaltigkeitsmanagement am Beispiel der Otto Group – Herausforderungen, Strategie und Umsetzung (2014)Grundlagen des Marketing (2019)
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References

  • 2001Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology.2,183 cited
  • 2000Get the Right Mix of Bricks and Clicks247 cited
  • 1999Retail Marketing Management156 cited
  • 1988Betriebswirtschaftslehre des Handels127 cited
  • 2000The converging business models of Internet and bricks-and-mortar retailers123 cited
  • 2003Multi-Channel-Retailing63 cited
  • 2005Click and Mortar Strategies Viewed from the Web: A Content Analysis of Features Illustrating Integration Between Retailers' Online and Offline Presence54 cited
  • 2008Multi-Channel-Retailing52 cited
  • 1990Erfolgreiches Einzelhandelsmarketing : Grundlagen und Entscheidungshilfen51 cited
  • 2018Handelsmarketing47 cited
  • 1994Sortimentspolitik im Einzelhandel37 cited
  • 1994Sortimentspolitik im Einzelhandel : Planung und Steuerung23 cited
  • 2012Multi Channel Retailing – Erscheinungsformen und Erfolgsfaktoren15 cited
  • 2009Future Trends in Multi-channel Retailing15 cited
  • 2003Multikanalstrategien15 cited

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  • 2003Das Multikanalphänomen — viele Wege führen zum Kunden13 cited
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