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The extraordinary attraction of being ordinary: A moderated mediation model of purchase for prototypical products
16 references·6 citing·43 second hop
The extraordinary attraction of being ordinary: A moderated mediation model of purchase for prototypical products (2019)The extraordinary attraction of being ord…INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising (2005)INTERNET USES AND GRATIFICATI…The Effect of Conceptual and Perceptual Fluency on Brand Evaluation (2004)The Effect of Conceptual and …Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Goals as Reference Points (1999)Goals as Reference PointsBrand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Seeking the Ideal Form: Product Design and Consumer Response (1995)Seeking the Ideal Form: Produ…Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…Service Quality: New Directions in Theory and Practice (1994)Service Quality: New Directio…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Schema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Categorization of Natural Objects (1981)Categorization of Natural Obj…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…Measuring the effect of product and environmental messaging attributes on alternative wine packaging choices (2023)Measuring the effect of produ…How to signal product variety on pack: an investigation of color and image cues (2023)How to signal product variety…Atypicality: Toward an Integrative Framework in Organizational and Market Settings (2023)Atypicality: Toward an Integr…The Importance of Consumer Engagement In Brand Heritage Advertising (2021)The Importance of Consumer En…Seeing through the forest: The gaze path to purchase (2020)Seeing through the forest: Th…Ketchup with your fries? Utilizing complementary product displays to transfer attention to a focal product (2020)Ketchup with your fries? Util…Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. 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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
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954 cited
  • 2004The Effect of Conceptual and Perceptual Fluency on Brand Evaluation909 cited
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    • 2023How to signal product variety on pack: an investigation of color and image cues13 cited