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A Neuroscientific Method for AssessingEffectiveness of Digital vs. Print Ads
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References

  • 1964Understanding Media: The Extensions of Man12,311 cited
  • 1998Eye movements in reading and information processing: 20 years of research.7,973 cited
  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,033 cited
  • 1991Handbook of consumer behavior1,033 cited
  • 2006What is ‘neuromarketing’? A discussion and agenda for future research862 cited
  • 2003Effects of positive and negative affect on electromyographic activity over zygomaticus major and corrugator supercilii766 cited
  • 2003Internet advertising: Is anybody watching?650 cited
  • 2011Coregistration of eye movements and EEG in natural reading: Analyses and review.603 cited
  • 1999Visual attention during brand choice: The impact of time pressure and task motivation602 cited
  • 2012Branding the brain: A critical review and outlook593 cited
  • 1997Predictors of Advertising Avoidance in Print and Broadcast Media561 cited
  • 2012Stay Away From Me554 cited
  • 2014Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling553 cited
  • 2001Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes

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548 cited
  • 2014Towards a research agenda for post-disaster and post-crisis recovery strategies for tourist destinations: a narrative review525 cited
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    • 2023Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising16 cited
    • 2023Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy10 cited