References

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• 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1996Measuring Brand Equity Across Products and Markets3,591 cited
• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
• 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
• 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
• 1987Product/Consumption-Based Affective Responses and Postpurchase Processes2,464 cited
• 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
• 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
• 1998Brand Equity as a Signaling Phenomenon1,968 cited
• 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
• 1983Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study1,808 cited
• 2001The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents